Burning Bros (CEO Seo Seong-wook)participated in Try Everything 2021 held at the Shilla Hotel in Seoul from Sep.15 (Wed) to 17 (Fri).

Burning Bros is pioneering and leading theVietnamese women's fashion market through Dabi, Vietnam's largest women's fashioncommunity. Dabi has achieved 100,000 cumulative downloads in one year since itslaunch, and provides users with a special experience through variousfashion-specific features.

It is operating women's fashion communitieswith 400,000 members on social media, and proving users high-quality fashioninformation and special commerce experiences.

A Burning Bros staff said, "Eventhough Vietnam's e-commerce market is growing rapidly, there is still aperception that 'fashion' is a product that must be purchased offline ratherthan online. As low-priced products are being sold on an unstable commercesystem, buying clothes online is still a high-risk purchasing method.”

By targeting this niche market, Dabicollects information on all women's fashion products distributed in Vietnam andselects and provides only reliable products and high-quality fashioninformation through an AI-based inspection model which it developed. Throughthis, it provides users with a reliable commerce experience even online.

Dabi inspects product information throughan AI-based fashion classification model specialized in Vietnam, and integratesand provides review information fragmented on various social media. Throughthese various fashion information and fashion-specific functions, Dabi provides“quality information” and “reliable commerce experience” that are differentfrom open markets and social media.

Burning Bros was selected for pe-tips andSBA Vietnam Localization Program through local alpha test of Dabi in 2019, andits potential was recognized. Through continuous market verification, theservice was launched in August of last year and has now achieved 100,000cumulative downloads.

Based on these achievements, itsuccessfully attracted seed investment through Spring Camp and BluepointPartners earlier this year. Also, a local corporation was established in thefirst half of 2021, and a local development team in Ho Chi Minh is spurring theoptimization and upgrading of services.

Burning Bros announced that it will launchan in-app commerce function in the second half of 2021 in line with the easingof local COVID-19 social distancing. Through collaboration with the stores, itplans to produce accurate product measurement information and detailed photoinformation, and through this, it plans to provide commerce functions alongwith information necessary for users for purchasing.

Also, based on the community activities ofits own Facebook group users, it plans to introduce a community function inwhich users directly share mix-match information within the Dabi app, andgradually improve it as a community function within the app.

A staff from Burning Bros said, "Dabiis setting a new standard for Vietnamese fashion commerce, and is growing withthe goal of becoming the best fashion commerce and community in Southeast Asiaand Asia beyond Vietnam."

Seoul Startup Hub, the major startupinstitution of Seoul, established a network with foreign governments like theMinistry of Science and Technology of Vietnam to provide localization fosteringprogram for promising companies to better advance into the global market.

The results were announced at the 2021global startup festival Try Everything. In Try Everything, global startupexperts from more than 15 countries, global conglomerates, VCs, ACC, andstartup specialized organizations are operating a total of 91 scale-ups andstartup programs for companies interested in entering the global market.