BlueSignum Corp. (CEO Jeong-hyun Yoon) participated in the Korea-U.S. Startup Summit, which was held from Sept 20th(Tues) to the 21st(Wed, local time) in Pier 17 in New York, USA.
BlueSignum was born with the vision of becoming a service that can closely help people live with better emotions every day. The company started in the summer of 2019 at Seoul National University as a team that was creating a pet penguin robot called ‘Pongpongi’ for 1 person families. It possesses the mood tracker, DailyBean, which ranks 1st on the mood tracker markets in the US and the UK, with a total of over 3 million downloads. BlueSignum is currently preparing for the upcoming official launch of Lighthouse, a self-care service.
It has received 3 counts of seed investment in DHP, Mashup Angels, and SpringCamp, and it plans on attending CES in 2023 with support from the Seoul Digital Foundation after winning the excellence award in Stage Eureka.
Lighthouse is an AI-based mental healthcare solution, which is able to lower the dropout rate of talents of companies through tailored self-care activities and maximize satisfaction. Unlike services that connect people with a counselor, Lighthouse is able to use technology to set a more reasonable price and can provide various contents that go beyond just meditation and provide wide ranging solutions.
Utilizing various form of data, it is able to analyze the characteristics and current condition of users, and it uses this analysis to provide personalized treatment content. The therapy content which is delivered in a chat format can be adjusted and changed according to the user’s answers, and personalized daily quests and short activities can be created accordingly. The hyper-personalized algorithm chooses the most appropriate content from over 500 available.
To do this, it uses not only the user’s input from the machine learning based prediction and analysis model, but also uses other manual digital expression data as well to calculate the user’s symptoms and psychological resources. In addition, it uses time series analysis and deep learning models from data accumulated in the app for higher quality in recommendations and to preemptively intervene in case of dangerous situations.
BlueSignum chose the ability to affordably access treatment 24 hours a day with just a mobile device to increase the stability and quality of life of users as Lighthouse’s best feature. In addition, Lighthouse’s content library includes over 10 categories of psychological treatment, and each content can be tailor made for users to experience a hyper-personalized user experience. Each content responds to user input and changes itself to match the user’s preferences, allowing users to have a more personalized and effective experience.
Sang Lee(COO) of the company explained Lighthouse is able to give a very accurate diagnosis and provide recommendations through data collected from user input and phenotypes. Lighthouse doesn’t only rely on information from its own report, but also uses additional data that has been accumulated with the use of the app to create a more intricate recommendation algorithm to provide an accurate and comprehensive understanding of the user’s needs and preferences.
Sang Lee(COO) of the company said, “BlueSignum covers both B2B services and B2C services. In addition to the service provided to B2C clients, Lighthouse also provides overall employee usage rates and key statistics of contents to business clients. Of course, managing tools to check these kinds of information, excluding personal information, is provided separately. Team members can conveniently receive activities that suits them wherever they are through Lighthouse.”
On the other hand, the Korea-U.S.STARTUP SUMMIT hosted by the Ministry of SMEs and Startups(Minister Young Lee) and supervised by the Korea Institute of Startup & Entrepreneurship Development(Director Yongmoon Kim) and Korea Venture Investment is providing scene of network between South Korean startups and global companies, VC and startups from New York with the nickname Silicon Alley where ecosystem and IT industry are well-developed. Through this event, they are seeking new business models of K-startups and advances into the global market, and promotes domestic investment of global capital. During the event, a corporate PR booth (joint pavilion between large corporation-startup) was set up, and U.S. VC and investment attraction IR, AC, Tech Media, and meetups and seminars were held with companies succeeded to enter the U.S. market.
KOREA – US STARTUP SUMMIT NEWS PAGE : https://url.kr/4cod53