- Purchase request and export proposals from buyers from all over the world

- Launched first in the US and to be officially launched in Korea in July to ultimately become the major player of K-Beauty

BHLAB, a cosmetic and pharmaceutical manufacturingdistribution company, launched a functional shampoo brand MODA MODA in theoverseas market through the global crowdfunding platform Kickstarter in April.Also along with MODA MODA Prochange Black Shampoo, it is attracting tremendousinterest from global buyers. BHLAB announced that the product inquiries andexport proposals are rolling in from the buyers from all over the world as theunique functions of MODA MODA were revealed, even before the productlaunch. 

BHLAB CEO Bae Hyung-jin and Professor Lee Hae-shin ofthe Department of Chemistry at KAIST have been conducting joint research since2017 to develop substances to make functional shampoo under the IncheonTechnopark Startup Leap Package project. They applied for the patent on thecomposition for protecting scalp and enhancing hair color in September 2020.Along with this, a human application test was conducted by an accreditedclinical institution, confirming that there were significant changes in hairprotection, hair tensile strength, scalp moisturizing power, and scalp keratinimprovement, as well as gray hair coverage and color retention.

MODA MODA was developed by discovering the browningwhen insects produce self-healing substances and fruits turning black forantioxidant purposes. The product minimizes hazardous substances by excludingeight harmful additives including hazardous hair dye, silicone, sulfate-basedsurfactants, and animal and mineral raw materials.

This product contains BHLAB Complex TM, which is madeup of black sesame extract, black mulberry fruit extract, black western truffleextract, black cumin seed extract, and black cherry fruit extract. One bottleof the shampoo contains about 2000 PPM of the effective ingredient extractedfrom the antioxidant polyphenol. Made up of 100% plant-derived ingredients, itfeatures MFDS-certified hair loss care and scalp protection, and it graduallycovers gray hair by darkening gray hair every time it is used.

BHLAB is the first lineup product of the MODA MODAbrand. The company will launch the shampoo MODA MODA Prochange Black Shampoo inthis June in the US market, and then launch in Korea in mid-July. MODA MODAbrand, which already received attention with its unique technology, is alreadyin discussion for distribution to department stores, hypermarkets, drug stores,pharmacy chains, and major online malls. It has also received OEM productionwith PB names from a major cosmetics company in Korea and a large distributioncompany in the US. Also, discussions with major home shopping companies areunderway with the aim of launching the product in the F/W season.

Bae said, “After stably entering the Korean and USmarkets, we will first discuss market entry with countries that currently haveexport proposals such as Southeast Asia, Europe, Canada, Australia, Japan,China, South America, and Africa. We are aiming at making our brand famous inthe cosmetics market like Samsung Electronics and Hyundai Motors to promoteK-Beauty to the world.”