In South Korea, there were 8.6 newborn babies per thousand population in 2014, which was the lowest rate since this statistic started. The fertility rate, which is a barometer of expected number of babies per woman, in another word, number of babies a woman gives birth to in her entire life, recorded 1.21 in 2014. If this index reaches below 1.3, the country is regarded as a country with the lowest birth rate in the world. Seoul, where strong purchasing power is concentrated, only recorded a fertility rate of 0.98. Despite the government’s efforts to encourage the birth rate, statistics continued to fall each year with no sign of recovery. However, even though the fertility rate continued to decline, baby and child-related products expanded as parents started to spend more on their children. Baby and child-specific products increased accordingly, showing a healthy growth rate in 2014. However, due to demographic limitations, volume sales growth was not as high as value growth.

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Competitive Landscape

Yuhan Kimberly Co Ltd led baby and child-specific products in 2014, sustaining growth through its Green Finger brand. Green Finger is a baby and child-specific brand, covering all products such as facial, body, hair, wipes, and more. However, the company’s share was absorbed by other brands, resulting in value share loss from 30% in 2013 to 27% in 2014. In 2015, Green Finger brand launched a premium line with the sub-name ‘Nature Made’. This premium line initially had only four products available: baby lotion, shampoo and wash, cream, and powder. Since consumer demand for premium lines with better ingredients and quality are growing, more types of products will be introduced in a short space of time and thus pull up the brand’s value share. Huggies also sought sales increase with frequent promotions and new product development.

Industry Prospects

Baby and child-specific toiletries is expected to record the strongest growth over the forecast period with a value CAGR of 7% at constant 2014 prices. The growth is expected to be boosted by baby and child-specific bath and shower products rather than baby and child-specific fragrances. Fragrance products are not appreciated by parents because it can cause allergic problems and are not necessary for babies. However, among baby and child-specific fragrances, products that are manufactured for baby and mothers have potential to grow. These products are purchased for adult consumers.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Baby and Child-specific Products industry in South Korea with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Baby and Child-specific Products industry in South Korea, our research will save you time and money while empowering you to make informed, profitable decisions.

The Baby and Child-specific Products in South Korea market research report includes:

* Analysis of key supply-side and demand trends

* Detailed segmentation of international and local products

* Historic volumes and values, company and brand market shares

* Five year forecasts of market trends and market growth

* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Baby and Child-specific Products in South Korea?

* What are the major brands in South Korea?

* What are the movements in unit prices across categories?

* What is the penetration of premium baby care products?

Reasons to Get this Report

* Gain competitive intelligence about market leaders

* Track key industry trends, opportunities and threats

* Inform your marketing, brand, strategy and market development, sales and supply functions

Partial Table of Contents:

BABY AND CHILD-SPECIFIC PRODUCTS IN SOUTH KOREA

Euromonitor International

June 2015

LIST OF CONTENTS AND TABLES

Headlines

Trends

Competitive Landscape

Prospects

Category Data

Table 1 Sales of Baby and Child-specific Products by Category: Value 2009-2014

Table 2 Sales of Baby and Child-specific Products by Category: % Value Growth 2009-2014

Table 3 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2009-2014

Table 4 NBO Company Shares of Baby and Child-specific Products: % Value 2010-2014

Table 5 LBN Brand Shares of Baby and Child-specific Products: % Value 2011-2014

Table 6 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2011-2014

Table 7 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2011-2014

Table 8 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2011-2014

Table 9 Forecast Sales of Baby and Child-specific Products by Category: Value 2014-2019

Table 10 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2014-2019

Table 11 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2014-2019

Amorepacific Corp in Beauty and Personal Care (south Korea)

Strategic Direction

Key Facts

Summary 1 AmorePacific Corp: Key Facts

Summary 2 AmorePacific Corp: Operational Indicators

Competitive Positioning

Summary 3 AmorePacific Corp: Competitive Position 2014

Lg Household & Health Care Ltd in Beauty and Personal Care (south Korea)

Strategic Direction

Key Facts

Summary 4 LG Household & Health Care Ltd: Key Facts

Summary 5 LG Household & Health Care Ltd: Operational Indicators

Competitive Positioning

Summary 6 LG Household & Health Care Ltd: Competitive Position 2014

Executive Summary

Beauty and Personal Care Continues To Show Moderate Growth in 2014

Department Stores Suffers While Beauty Specialist Retailers Absorbs Share

Domestic Manufacturers Show Strong Presence in Beauty and Personal Care in 2014

Products Using Unique, New Ingredients Are Noticeable

Beauty and Personal Care Is Expected To Record Healthy Value Sales Growth Over the Forecast Period

Key Trends and Developments

Consumer Awareness and Interest in Product Ingredient Grows in Extensive Form

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