Awesome Lab (CEO Dong-mook Kim) will participate in ‘CES 2022’ in Las Vegas, USA, from January 5th to 7th and showcase an eco-friendly portable water warmer.
Founded in 2018, Awesome Lab is a convergence lifestyle hardware SPA brand startup that manufactures lifestyle tech products that entertain daily life and travel based on “eco-friendly + safety technology + design UX.Based on ideas from more than 15 intellectual property rights, two product lineups are currently being made. It has achieved 1209% of its sales target through crowdfunding and is set to launch its new eco-friendly water warmer.
Awesome Lab’s eco-friendly portable water warmer is an eco-friendly water heating device that can quickly and safely heat warm and clean water that is essential for camping and outdoor activities, which has become a trend in the COVID-19 era.In addition, it provides strong sterilization and cleaning functions by generating instant sterilized water, so it has great utilization value in the public health field. It is preparing to enter the overseas market in January 2022 and will be introduced to the market for the first time through CES 2022 and Japanese crowdfunding.
Unlike conventional products, the Water Warmer Sailor 70 uses water’s own molecules as conductors instead of thermal resistance heatingand is applied with electrode ion heating, a direct method in which water itself generates heat by activating and ionizing water molecules through electricity and frequency. Through this, water can be heated quickly by generating energy with a thermal efficiency of 98%.
Product features include quick heating to a temperature of 70°C in about two minutes. It can be heated to 90°C to 100°C and does not generate any waste.It also has a sterilization and purification function from producing electrolytic water “hypoacid” through the combination of chlorine CL+oxygenO+hydrogen H through ionization. In addition, heat is not generatedwithout water, so there is no risk of fire or burns due to overheating.
An Awesome Lab official said, “We achieved about 250 million won in sales this year. In particular, sales are expected to increase significantly starting in 2022 when sales of previously launched products take place at the same time.Our main product, Water Warmer, is planned to complete production through mass production. It will be launched in January 2022 and will be sold in Korea, Japan, and the United States.”
They continue, “Currently, the launch of Japanese crowdfunding ‘Makuake’ is ahead of us, and we are discussing exports with buyers from Japan and the United States.We are looking forward to securing sales contracts and potential markets through CES 2022,” he explained.
When asked about future plans, “The goal is to become an SPA company in the hardware industry by developing more than one eco-friendly lifestyle convergence product a year to provide new products and values that have never existed before.As we are still in the early stages of a startup, we do not have enough stories and contacts to meet consumers, but we will try to create products that consumers really want by generating many ideas and fast product development and launch,” they said.
Meanwhile, CES, the world’s largest IT exhibition, is an exhibition where you can grasp the flow of the global home appliance industry at a glance. It is hosted by the Consumer Technology Association (CTA) and is held every January. AVING NEWS, which has been covering CES for 16 consecutive years, has been sending the most news around the world every year since 2006, and will host ‘Best of CES 2022’ to select the best innovative products and technologies and ‘BEST OF MADE IN KOREA’ to select notable Korean companies. In addition, AVING LIVE, which conveys issues at the CES site, will be held for 7 days including Media Day.
* Special Reporters: Ashley Kim, Joseph Choe, KidaiKIm, Dongkwan Kim, Mokkyung Lee, Sangun Choi, Yeawon Choi, Wansu Kim