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  • 기자명 Jessie
  • Tech & Bio
  • Published 2021.10.13 09:26

Argo to introduce AR photo kiosk SnapAction at Try Everything 2021!

Courtesy of Argo

Argo (CEO Yoo Myung-jin) will participatein Try Everything 2021 held at the Shilla Hotel in Seoul and Haneul Theater ofthe National Theater of Korea from Sep. 15 (Wed) to 17 (Fri).

Argo is a 3D augmented reality (AR)experience and digital media content development solution startup. It developedan AR video program based on body tracking to implement augmented realitycontent. With AR Camera Tech, the company is providing augmented realityservices as an AR integrated development platform using a facial detectionmodule.

The company developed interactive ARcontents that incorporate entertainment technology elements such as animationand avatars, and completed AR camera and AR sticker technology by focusing onaugmented reality hardware system, face analysis and detection, and instantscanning. It also creates a 3D animated avatar that is more interesting and funto access through a single selfie and instant messaging and social networking,providing a visual and sensory experience environment through customerinteractions combined with a variety of sensory effects.

Currently, the company has a franchisebusiness with the unmanned augmented reality photo studio “o.u.r.photos” inKorea.

Courtesy of Argo

Argo’s new AR photo kiosk SnapAction to beshowcased at this exhibition applies AR content to the background of the photoand allows users to choose the background of the desired place to take a photo.It is a self-entertainment system that can create the effect of taking pictureswith celebrities and star players. It is a unique system that prints photos ona plastic card instead of paper that is resistant to water or pollution, anddoes not change permanently.

In this system, a video is used in whichthe user experiences the characters in the content and virtual realitytogether, and the background and image of the augmented reality over the user'sappearance and the image of the AR filter user are tracked and moved along withthe user's face by recognizing his/her face. Then, it is implemented exactly aboveit. Also, in response to the user's action, a special event is implemented whena predetermined action is performed. It is an AR interactive experiencetechnology that allows the users to experience augmented reality contentexperiences that combine body tracking and motion recognition for a set periodof time by subjects.

Argo has developed a video augmentedreality experience program based on body tracking and recognition, and isexpanding its business area through online and offline services. Photo boothSnapAction with augmented reality is exported not only to Korea but also toseven countries around the world.

Courtesy of Argo

From August 20 to September 25, a photokiosk with augmented reality is installed at Glories Shopping Center inBarcelona. A staff from Argo said, "We have been selected as a promisingcompany in the government-supported export promotion program, and we havelaunched a photo kiosk at the Glories Shopping Center."

Especially in Europe, through steadycontact with professional sports clubs, we provide the service which the fanscan choose their favorite players and take pictures with them. Argo took thefirst step into Barcelona with Fix & Pop, an integrated kiosk that isspotlighted as a rental service for events such as birthdays and weddings, andSnapAction, a kiosk snap action for AR content experience. It can be used forfree every Friday and Saturday at Glories Shopping Center.

The company staff said, "For eightdays from September 18, CEO Yoo Myung-jin and his party will visit Barcelona,and they are expected to have business meetings with interestedcompanies."

Try Everything 2021 is hosted and organizedby Seoul Metropolitan City, MK Media Group, and Seoul Startup Hub, It is aglobal startup festival where promising startups, investors and acceleratorsfrom around the world gather together.

→ Go to Try Everything 2021 news special page

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