AmorePacific announced that it will introduce HERA Rouge Holic and other HERA brand products, to Amazon marketplace in United States. HERA Rouge Holic will be available as of March 29th on Amazon U.S. At the same time, HERA will also introduce other best-selling lip collections including: HERA Sensual Powder Matte, HERA Sensual Spicy Nude Volume Matte and HERA Sensual Spicy Nude Gloss.

HERA is a contemporary, luxury Seoul-based beauty brand, defining and creating the trends in beauty standards to be delivered together with the value of Korean women across the world. Combining the idea of "Here, Now, Myself," HERA has become a coveted Korean cosmetic brand of contemporary beauty.

The "New classic" Rouge Holic line features dense, rich colors with a texture that glides across the lips to add a glow and accentuate the lips' natural volume. By using 'Brilliant Pigment Cutting' technology, HERA creates wearable and modern mid-tone colors to deliver a chic and classic style. This new classic lipstick offers a subtle glow that appears to be shining through from the inner layers of the lips, regardless of which condition the lips are in.