- No. 1 factor for coffee welfare byeasy management and cost savings

- Best quality coffee made withouthiring barista

Coffee is an indispensable beverage for office workers. Thepeace of mind from having a cup of coffee with co-workers and stepping out ofthe office just to have a great-tasting cup of coffee has even created the term"coffee welfare." For this reason, many companies provide delicious,high-quality coffee to raise the satisfaction level of employees at work.Coffee welfare that makes both employees and CEOs happy is established when itprovides high-quality coffee at a reasonable management cost at the same timerespecting the tastes of employees. Spring Onward provides the regular deliveryservice ONEDO service and ONEDO Daily service for corporate customers, openingthe way to coffee welfare.

Spring Onward, a startup that operates cafe and coffee-relatedplatforms by using IT technology and new media contents, launched its mobilecoffee platform ONEDO that allows group purchase of coffee beans at low pricesin February this year. Jeong Sae-bom, CEO of Spring Onward, said, "Thefirst word that comes to our mind when we think about coffee is 'ONEDO(pronounced wondu, bean in Korean)' and it also contains the meaning that itcan be 'done one by one' in our platform. The cafe has grown substantially incultural aspects and has become luxurious, but recently, it has been showingits limitations in the way of dispensing coffee offline in the COVID-19pandemic. We launched ONEDO service to overcome these limitations."

ONEDO is a channel where you can find outstanding roasteries orbean suppliers to introduce them to consumers or cafes, and give information.The core services of ONEDO is group buying and community, and consumers can buyhigh-quality coffee and specialized coffee machines at low prices at a platformcalled ONEDO. Jeong said, “The more people gather in group buying, the cheaperthe beans can be purchased. If the bean platform is activated, cafe smallbusiness owners will be able to improve the taste of their coffee and pricecompetitiveness.”

Spring Onward launched ONEDO Daily in April to expand itsservice area to the corporate market, following its existing major customers,including those in the cafe business and personal home cafe users. A cup ofcoffee you drink every day becomes the measuring instrument of one's welfarelevel. For coffee welfare that requires more than expected, ONEDO Daily enablesemployees to conveniently drink the highest quality coffee without having to preparea wide space or hire a barista. The CEOs of companies can decorate theiroffices with a beautiful cafe, without the expensive cost and time for managingit.

ONEDO Daily, a monthly service that regularly ships coffee beanswith a free installation of a high-quality coffee machine, offers the taste ofpopular beans at famous cafes at offices. The beans are roasted by professionalbaristas, and the baristas set up the machines and check the machine regularlyto make sure that the beans are extracted in the best condition. Especially, itintroduces three major blended coffees and single origins roasted to match thetastes most preferred by Koreans. Regular visits can help reduce the burden ofmaintenance as well as device care and cleaning.

“Coffee is not just a drink, it is also an element that canachieve the welfare of the company,” said CEO Jeong. She continued, “The bestcoffee welfare is being able to drink delectable coffee in the office as muchas you want.” ONEDO Daily is being used in more than 50 locations within threemonths of launching, and more than 20 new customers have been created in Julyalone. This is contributing to the increase in sales and the growth ofroasteries.

She thinks Pangyo is a very important location in terms of demand because there are many knowledge workers here. In Seongnam, just outside of Pangyo, there are lots of bakeries and roasting factories, so it is easy to get supplies. She chose Pangyo as the branch of Spring Onward and the base of ONEDO Daily because it has the balance of demand and supply.”