'Mercedes Benz STYLO Asia Fashion Week' Joined Hands With KSW
[ Miri Ahn 2014-06-13 ]  
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Small  Businesses distribution center, Support Rising Women Designers at KSW

Korea Style Week(KSW) joined with Mercedes Benz STYLO Asia Fashion Week', which takes place from at COEX on July 17(Thur) to 20(Fri).

'Mercedes Benz STYLO Asia Fashion Week' supported by Mercedes-Benz hosted by Asia Fashion Inc.(Chief Executive. Timothy Chen) is a venue for Asia's Fashion Festival in Kuala Lumpur, capital of Malaysia on October in the year.

At this show with 3~4 Asian TOP brands invited, 3 Korean brands will be attending as representative designers in Korea. 'Mercedes Benz STYLO Asia Fashion Week' will visit KSW and elect 3 brands which will be supported with an opportunity of standing on runway and taking own booth at 'Mercedes Benz STYLO Asia Fashion Week in Kuala Lumpur, capital of Malaysia on October in the year.

Small business distribution center supports up and coming women designers at KSW for the market extension. The supported women designers should be from the membership brands of small distribution center. For now, 30 brands who desire to participate in KSW are selected for the support. Those upcoming designers will receive significant help to promote themselves towards oversea through KSW.

Hosted by ExMG, Fair Star, World Fashion For Development(WF4D) and KOREA FASHION DESIGNER ASSOCIATION, and supported by Gangnam-gu Office, Korea Formal Style Association, Korean Women Entrepreneurs Association and Korea Apparel Industry Association, KSW will be attended by new designers and indie designers, as well as National, High-end, SPA, Brands imported directly from overseas, and fashion academy.

Featured life style brand 'DAYLIFE' will join with KSW as a style campaign partner, and  produce limited campaign T-shirts for KSW. Only 100 'KSW X DAYLIFE Campaign Style T-shirt' will be on sale at the DAYLIFE Booth.

'Pictorial Project Magazine(www.facebook.com/PictorialProject)' will join KSW campaign, exhibiting under the theme of subculture and collaboration, which will donate a part of earning from the sale to KSW donating event. 'THE PICTORIAL PROJECT vol.1', 'THE PICTORIAL PROJECT vol.2' have been distributed to bookstores in Seoul and online bookstore.

The show is expected to be a good chance for exhibiting companies to appear themselves on a runway, at brand PT, in talk concert, in styling class or in the social business party.

KSW has partnership with 'AVING News' and 'Fashion Wind' as global partners.

For more information on Korea Style Week call (02-6000-7841/48/57) for visit a website(www.styleweek.org).

→ go to '4th KOREA STYLE WEEK'

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Global News Network 'AVING'
by Miri Ahn (www.aving.net)

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