'Daegu Beauty Expo 2014' Opens to Promote the Beauty Industry, the New Growth Engine
[ Yu Na Young 2014-05-23 ]  
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DAEGU BEAUTY EXPO 2014 opened today May 23 in EXCO to promote the Beauty Industry that is receiving attention as the new growth engine of Daegu.

Organized by Korea Beauty Industry Development Institute, Korea Daegu Esthetician's Association, and EXCO, the Expo is held until coming Sunday 25 for 3 days. Various events will be prepared to arrange an industrial footing as well as cooperation with citizens by systematizing the cultural & industrial competitiveness and potential of the regions associated with the beauty industry. Compared to last year, the size of the Expo has doubled to 400 booths of 120 companies, and seminars and exportation counseling sessions will be held.

With the national nail art license established this year, the participation of nail art businesses such as Kyungansa, Secret, Ice Gel, and Sizuka, has expanded, and the region's fashion, glasses, and jewelry businesses have comprised a total beauty zone to display a wider range of beauty products. Also, with the participation of Chinese medicine cosmetics that have secured a solid production foothold in Daegu-Kyeongbuk, the promotion for not only securing the domestic market but also for expansion into the export market of surrounding nations.

Joint with Kotra, Daegu City will arrange an exportation counseling session concentrating on the attraction of buyers from regions of China and East Asia in which the Korean wave is sweeping over. The expo will take on the appearance as a Comprehensive Beauty Expo by displaying medical beauty such as plastic surgery, and dermatology, integrated with Daegu's strong point, medical tourism.

Daegu Beauty Expo 2014 joined with the whole nation in showing its condolences to the Sewol Ferry Disaster by canceling the opening ceremony, prior road show promotion, Miss Daegu Beauty Pageant, talk show with participants and other events, and instead, centered the Expo on a business related aspect of finding new market openings for small businesses. However, to support the cause, seminar & presentation of work, and the contest to train elite manpower for the beauty industry, and to solve unemployment, will be proceeded as planned.

On the first day 23, a national beauty competition of 3000 participants will be held by the Korea Beauty Industry Development Institute, and a seminar about recent makeup trends by top artist Byun Young Suk of the famous makeup brand MAC will be held.

On Saturday 24, Korea Daegu Esthetician's Association will carry out a legal sanitation education for Skin Care businesses of 800 people, and on the main stage wedding & Hanbok trend performance will be held. It will also provide high class information to the field staff by holding a seminar for acquiring a national license, and various technical seminars.

On the last day Sunday 25, an International body art competition of 500 participants from variety of fields such as eyelashes, henna, and tattoo, and the Atelier Beauty Academy will hold an Atelier Janus seminar with Atelier Russias's top makeup artist, Nataly Ivashenko as its speaker.

The Expo will also provide a colorful Beauty Change booth where spectators can experience the beauty personally for free. The audience can also experience 'Romance of May! Bride and Groom experience zone', family's month 'filial makeup zone', 'Couple makeup zone' for lovers, 'Massage zone', 'nail, henna zone', 'hair styling zone' and other zones.

For more detailed information on '2014 Daegu Beauty Expo' visit the homepage (www.beautyexpor.kr) or consult its office (053-601-5354).

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Global News Network 'AVING'
by Yu Na Young (www.aving.net)

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