Once again, the warm weather is almost upon here in Daegu. It is time to pack away winter woollies and expose beautiful selves to the summer sun. It is also around this time of year that everyone starts to feel better about themselves, as the winter blues are locked away until the end of the year. The 2014 Daegu Beauty Expo, which will take place from May 23rd until May 25th at the Daegu EXCO, is must-attend event ahead of the imminent hot weather.
The event, which will be hosted by the Daegu Metropolitan City, and is being organized by the Korea Beauty Industry Development Institute, The Korea Central Estheticians Association and Daegu EXCO, will be twice the size as its previous exhibition held in October, last year. Over 13,000 people took part in last year's event, but this year over 20,000 is expected to be in attendance. In addition to the 400 booths being exhibited by 120 companies, there will be 20 beauty shows and seminars on display. All the related information and entertainment will be available at this event.
Earlier this year, a national nail license was introduced to Korea, so there will be an array of notorious and successful nail beauty companies present, such as Gyeongansa, Nail City and Christian Babara.
Total Beauty Zone is set for those who want to learn about local fashion, including Korean eyewear and jewelry. Cosmetics will take center stage in the zone, but it will not be limited as there will be a vast amount of items on display, all of which will assist attendees in 'beautifying'.
Local herbal and medicinal cosmetics companies based in and around Daegu and Gyeongbuk, will promote products that are readily available. Plastic surgery and Dermatology clinics are scattered throughout the city.
This year, visitors can experience a large range of beauty services available at a variety of locations throughout the hall. These include a Beauty Change zone; May Romance; a Wedding Experience Zone; a Make-up for Parents Zone; a Couple Make-up Zone; a Massage Zone and a Nail and Hena Zone. There are plenty of activities that attendees can experience.
There will be also a large number of prizes throughout the exhibition. Beauty benefits on a first-come-first-serve basis, a stamp rally, and a Facebook event giveaway are just some of the events that will offer up prizes to participating contestants.
An Gook-joong, the Director of Economy and Trade recently said, "The Beauty industry is essential to Daegu, so we will support it continuously. As part of this initiative, we will continue to promote the Daegu Beauty Expo and the positive effect it has on the city."
Free admission for the three days will be provided for those who pre-register on www.beautyexpo.kr . The event will run from 10am-6pm from Friday, May 23rd until Sunday, May 25th throughout the EXCO exhibition halls.