[Product of the Year 2013] Peg Perego, awarded for the high-chair 'Siesta' at 'VIP ASIA AWARD'
[ Reporter2 2013-12-08 ]  
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Boasting a tradition of 60 years, Italy's baby product brand Peg Perego (www.pegperego.co.kr) was selected Asia's Notable Product of the Year and was awarded in the baby product category at the 'VIP ASIA Awards 2013' for the high-chair 'Siesta'.

The 'Siesta' high-chair that was selected as 'VIP ASIA Product of the Year' is a multi-purpose high-chair babies can sit in to eat, rest, or play.  Since the establishment in 1949, Pre Perego has been continuously designing and manufacturing products for babies in Milano.  It is a proud 'Made in Italy' company that only produces the original and the best items.

'Siesta' has the special features of the luxurious and clean look of Italian products while also offering multiple functionalities.  Standing out from standard high chairs offered in the market, with 'Siesta' users are able to raise or lower the high chair in 9 different levels to match any kind of dining tables.  This feature keeps the baby not feeling left out while being able to stay within eye contact of everyone in the family.

In addition, 'Siesta' back support angle can be adjusted in 5 different levels and the feet support in 3 different levels.  The high chair can be locked in case the user wants to lie the baby down.  From infants to past 6 months, the features offered by this multi-purpose high chair allow the child to use it comfortably for other activities like reading or drawing.

'Siesta' offers the 'STOP & GO System' that allows the chair to be moved while the baby is seated.  By pressing the left/right button together, it releases the lock system of the front wheel.  Once the wheels are unlocked, user can move the high chair as if it's a stroller anywhere inside the house.

The inner seat designed to naturally fit the body starting from the infants allow safe and comfortable posture for babies.  The fabrics can be detached to conveniently be cleaned in washing machines to make the maintenance easy. In addition, two separate trays are included to make it convenient for users to wash one after feeding the baby.  And, non-slip feature is built-in to prevent accidents as well as five-point safety belt.

'VIP(Very Important Product & Promotion) ASIA Awards 2013' was held at Ritz Carlton in Seoul with about 200 attendees including CEOs and officials, which selected the outstanding products in Asia in the year. For its 10th anniversary, AVING News invited Ubergizmo; one of the main media in Silicon Valley, ITProPortal; the very first IT media in UK and CBS Interactive ZOL; Chinese No.1 IT Portal. AVING News intended to make this event to be spread over the world to gain prestige.

AVING News selected the products as 'VIP ASIA' from among what AVING News had covered this year; the most notable products which attracts customers, buyers and media, the products which contains Asian values, the trendy products that lead market, the innovative idea & design, the products of good performance and the shows that draw attentions by excellent promotion.

(photo : Injung Lee, the representative of Bebeprimo, the authorized retail agent (left))

Global News Network 'AVING'
by Reporter2 (www.aving.net)

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