[Product of the Year 2013] 'Baby carrier lillebaby', awarded two years in a row in the baby product 'VIP ASIA AWARD'
[ Reporter2 2013-12-06 ]  
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Scandinavian style baby carrier lillebaby (www.lillebaby.co.kr) was selected Asia's Notable Product of the Year and was awarded in the baby product category at the 'VIP ASIA Awards 2013' for its beautiful and functional baby carrier.

Awarded for the second consecutive year at the VIP ASIA AWARD, lillebaby's steady selling baby carrier 'COMPLETE' gives comfortableness and safety for both the mother and the baby.  The carrier gives you all the options and can be worn till the baby reaches the age of 4 (20kg).  Users can wear it on their front, hip, or back, with baby facing in or out.

líllébaby was founded by Lisbeth Lehan, a designer who is passionate about how products should have a purpose of improving quality life. She had a mission to design a baby carrier that was complete in every way; complete in comfort, functionality, safety and style.  She used Scandinavian's design mentality of designing the best while maintaining the naturalness.

The baby carriers by lillebaby are not known for their colorful design but the soft natural fabrics that were used to give a warm look.

In particular, the lillebaby baby carrier's seat adjusts to perfectly fit baby at every stage.  The adjustable torso is taller than most brands to give the baby sturdier support and better posture.  These features allow the baby to maintain a safe M position.

The M position allows the baby to naturally spread their leg so that the thighs can allows sturdier support.  This feature prevents the baby from getting bow legs and possible hip dislocation.

The fabrics of the seat are made with 100% organic cotton for the safety of babies that have sensitive skin.  Matching with the traditional Scandinavian design, simply lined baby carriers are offered in various colors.

'VIP(Very Important Product & Promotion) ASIA Awards 2013' was held at Ritz Carlton in Seoul with about 200 attendees including CEOs and officials, which selected the outstanding products in Asia in the year.

AVING News, the host of VIP ASIA Awards, is the only global news media in Korea, covering products, exhibitions and business field around the world in 5 languages. For its 10th anniversary, AVING News invited Ubergizmo; one of the main media in Silicon Valley, ITProPortal; the very first IT media in UK and CBS Interactive ZOL; Chinese No.1 IT Portal. AVING News intended to make this event to be spread over the world to gain prestige.

(photo: Jin-hyung Kim, director of 'Credere', authorized retail store of lillebaby in Korea)

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Global News Network 'AVING'
by Reporter2 (www.aving.net)

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