Germany's premium baby product brand Cybex (www.cybex-korea.co.kr) was selected Asia's Notable Product of the Year and was awarded in the baby product category at the 'VIP ASIA Awards 2013' for baby car seat 'SIRONA'.
'SIRONA' was developed after 8 years of R&D at the Cybex Headquarters located in Germany. The new generation car seat is highly safe using the ISOFIX and being equipped with user-friendly buttons that controls all the functions.
SIRONA can be used for babies from birth up to approximately 4 years weighing maximum 18kg. The seat is designed in an 'Egg Chair' form and with the ISO FIX system function, it guarantees not only the safety of babies but their comfortableness too.
A one-click installation with ISOFIX both in rear-and forward-facing position allows for simple installation and guarantees increased safety. This anchoring technology minimizes installation mistakes and optimizes the protective effect.
Also, SIRONA has the 360° rotation system that makes it convenient for everyone. It makes it easy to change between the rear-facing and forward-facing positions without having to take the seat out. The rotation system makes it easier and less back-breaking for parents to take the baby in and out of the car.
The alternative-forward facing option depending on the baby's shape and size and the ISO FIX frame allows sufficient legroom for babies. It differentiates from other car seats in the market by making it possible to use the forward-facing seat with safety cushion till the age of 5.
In addition, the patented Cybex's L.S.P system absorbs the force of a side-impact collision. The L.S.P system can be individually adjusted to the position of the seat and the types of vehicle and absorbs the force of a side-impact collision in combination with the head and shoulder protectors.
It features height adjustable headrest up to 10 positions, one-hand reclining function up to 7 positions, and one-hand reclining function up to 5 positions for safety and comfortableness of the babies.
'VIP(Very Important Product & Promotion) ASIA Awards 2013' was held at Ritz Carlton in Seoul with about 200 attendees including CEOs and officials, which selected the outstanding products in Asia in the year.
AVING News, the host of VIP ASIA Awards, is the only global news media in Korea, covering products, exhibitions and business field around the world in 5 languages.
For its 10th anniversary, AVING News invited Ubergizmo; one of the main media in Silicon Valley, ITProPortal; the very first IT media in UK and CBS Interactive ZOL; Chinese No.1 IT Portal. AVING News intended to make this event to be spread over the world to gain prestige.
AVING News selected the products as 'VIP ASIA' from among what AVING News had covered this year; the most notable products which attracts customers, buyers and media, the products which contains Asian values, the trendy products that lead market, the innovative idea & design, the products of good performance and the shows that draw attentions by excellent promotion.
(photo: Jong-gyu Noh, the department head of Cybex Korea - second one from left)