URBANPOT (co-representative Lee Mu Rim, www.urbanpot.co.kr) have participated in the '12th Seoul Café Show' that is scheduled to be open from 21st to 24th of this month at the Seoul COEX, and introduced 'Urban Pot', a service that delivers three kinds of coffee every month.
Rather than roasting the coffee by itself, URBAN POT chooses the best roasting cafés in the country every month, and ships them to customers. People could enjoy the best coffee from all over the world in their homes, without putting effort to find the good beans every time.
By the process of blind tasting, the three kinds of coffee beans from three roasting cafés are selected. They maintain their freshness before 1~2 days of shipment through the rule of roasting.
Also it unburdens the worries of the coffee beginners and enthusiasts who hesitate over the selection of coffee beans. People could taste the fresh coffee that went through the hands of three coffee masters who were selected from over 3,000 roasting cafés in the country, and could experience the world of diverse blending of over 300 kinds of coffee beans from countries all over the world.
In the magazine brochure that comes with the URBANPOT, information and stories of cafés and coffee are published each month. Apart from the 'The coffee box of the month', there is also an 'individual coffee purchase' for people who only want the kinds they want. Various coffee-related equipments to enjoy home café are also introduced.
There are countless kinds of coffee and blending that exists. And it is because Coffee is a 'Favorite Food' that differs by individual's preferences. Unlike the existing way of drinking only the coffee from the franchise markets, the flow of the detailed coffee markets are flourishing due to the individuals who selects and blends their favorite beans and in need for different recipes.
The '12th Seoul café show'that is hosted by EXPORUM and COFFEERO contains all beverage, liquor, bakery, ice cream, raw material, equipment facilities, chocolate, appetizer, dessert, café interior, franchise foundation, kitchen electric appliances, restaurant industry related products and services, and it will be open at the same time with variety of contests including 'korean barista championship', 'master of cupping contest', 'korean chocolatier contest' and the 'World coffee Leaders Forum 2013'. The host EXPORUM have also hosted the last march's Singapore 'CAFE ASIA' and the 'Cafe Show China' at Beijing.
→ linked to special page on 'Seoul Int'l Cafe Show 2013'