11th Int'l Beauty Expo Korea 2013, opening on 25th at COEX
[ Julie, Son 2013-10-23 ]  
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11th Int'l Beauty Expo Korea 2013, ('2013 Beauty Expo Korea' from below), will be held from 25th(Fri) to 27th(Sun) October at Seoul COEX.

The '2013 Beauty Expo Korea' has been playing a key role in the beauty industry. This year's exhibition includes special pavilions including KoNail Fair(Fall), Cosmetic OEM•ODM Fair, Aesthetic•Spa Fair, Jewelry, and 350 booths from 200 different companies will participate, making the event the biggest beauty expo ever in Korea. With the expanded size, the exhibition will become an optimized place for people in the beauty industry and visitors to share the trends of the beauty industry by providing excellent product information.

Furthermore, 'Seoul International Beauty Contest 2013' will show people the value of beauty and the international nail contests '2nd Nailympics Asia 2013' and '8th Int'l Nail Design Contest 2013' along with the very first 'International Beauty and heath care contest' and 'The 22th Seoul International Human (Beauty and Health) Olympic' will be held simultaneously at the EXPO, drawing attention from professionals in each sector. Various seminars are planned for visitors to get to know and discuss current trends in the beauty industry and its future direction.

Hair Care Experience Zone – Visitors can join

The hair and scalp care market is growing and quickly becoming one of the new growth engines in the beauty industry with customers' interest in self hair care products expanding more than ever. In the exhibition, there will be various events including a hair check-up and care zone and so on.

In this year's Hair and Scalp pavilion, the official sponsor of the Miss Korea beauty contest 'VODANA' will introduce salon hair related products and equipment that will assure the fundamental health and beauty of hair, along with the 'VODANA Pro System' which was launched last June as a main item for this year's EXPO.

With their slogan 'Hair is a body part' the VODANA Pro System provides nourishment to hair bones, hair skin and hair dress in order and helps customers keep beautiful and healthy hair all the time. Visitors can experience VODANA products in the hair care experience zone and after the exhibition the products will be available at nearby hair salons.

The largest meeting place ever for the nail industry - KONAIL FAIR(Fall)

As co-hosts of the Konail Fair (Fall), the participation of the nail industry in this year's EXPO will be highlighted with 120 booths from 50 companies joining the EXPO. Including Icegel, Kyungansa, Shizuka nail etc. representative nail product providers in Korea will introduce their brand new products to customers.

This year's remarkable products include 'Unique rainbow' and 'Tone down mixing gel' from Icegel. 'Unique rainbow' consists of 7 different toned down colors of the previous rainbow products which show outstanding color development. 'Tone down mixing gel' is a toned down version of spring and summer's bright color product and it provides mixing gel products that can be used during fall and winter with a smoky but soft and sophisticated feeling.

The nail related contest which will be held as a part of the 'Konail Fair' is also noteworthy. 'Nailympics' which will be held in hall A is a worldwide competition that started in 2001 and has been touring 30 countries since. After 'Nailympics Asia' was hosted by the Korea Association of Nail knowledge Service last year, it will be the second Nailympics. Furthermore, on the 27th the '8th Int'l Nail Design Contest 2013' hosted by International Korea nail design association is drawing a lot of attention from nail professionals.

World leading exhibition, 'Korea Cosmetic' - COSMETIC OEM∙ODM FAIR

It has not been easy to meet OEM•ODM beauty product providers at the exhibitions in Korea, but through the 'Cosmetic OEM•ODM Fair' which will be a part of the EXPO, it has become possible to meet the various leading companies in Korea.

This year's EXPO will be joined by Seoul Messe in collaboration with Beautynury and the best OEM•ODM companies such as the leading cosmetic providers Kolmar and Cosmex etc. And through the seminars focusing on new ingredients and materials of cosmetics, visitors will be able to get the latest information in the industry and find a way to grow together in the market.

From head to toe, Jewelry & Watch pavilion for your beauty

This year's Beauty EXPO Korea will broaden its spectrum by displaying cosmetic products along with a Jewelry pavilion in a  collaboration between Master Valuer Korea Association (MVKA) and Seoul Messe, living up to the name of the total beauty exhibition.

"We advertised for jewelry and watch providers who would like to participate in the 2013 Beauty Expo Korea and with a lot of interest from companies we selected a final 20 companies," the president of the Master Valuer Korea Association (MVKA) Im Eun-Soon said adding, "We will do our utmost to make a successful jewelry collaboration which is being attempted for the first time in the beauty exhibition."

Reaching the age of knowledge and information where associating and collaborating with other industries are creating new energy and values, collaboration in the Jewelry industry has started to be popular recently. They will introduce a lot of innovative brand new outcomes through collaboration with other beauty companies and also communicate with visitors through various kinds of jewelry.

Also, the professionals in the beauty industry will be able to seek new business opportunities with an expectation to generate synergy possibilities with potential business partners in other fields. Through the Jewelry pavilion, the development of the total beauty exhibition and the communication between companies and visitors is expected to be achieved

→ Link to a Special News Site for 'Int'l Beauty Expo Korea 2013'

Global News Network 'AVING'
by Julie, Son (www.aving.net)

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