[CHIC 2012] Uomo Più Italia, the good relation quality-price
[ Clare Jang 2012-03-21 ]  
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The company has always focused its attention on the quality of the product, which has always taken up in employing a high skilled staff which has been met thanks to the previous experiences and putting particular attention on the company activity and processes. This has been reached without forgetting to pay attention to the cost.

Thanks to the good relation quality-price the company has been noticed by big brands and between 1990 and 1993 it has started working at national and international level for prestigious companies such as Armani, Pignatelli, Kenzo, Gian Marco Venturi and many others.

In order to sustain the orders' increase and thanks to the acquisition of a wider and wider customer base, it was necessary to move to a bigger head office, suitable for the changing production needs where the company was oriented to work. This was possible thanks to the investment possibilities that had been created so far.

For this reason Uomo Più Italia starts looking for new productive centers and in 1994 it moved to a more important head office ( more than 3000sm. divided in two levels). The new head office , belonging to Uomo Più Italia includes offices, the shipping warehouse, the cutting and the iron area, a planning and production chain, all in about 50 employees.

In 2002 the company decides to set up its own brand and its own marketing with a selling net all over Italy : "BIANCONI".

At first the company decides to use only 3 agents for the regions of Veneto, Lombardia and Emilia Romagna.

Despite the economic crisis of the period, many customers has appreciated our product even if it wasn't known since the company could not afford to advertise its brand on local level. So their customers has always considered the good relation quality- price.

The increasing quantity of orders has allowed our net of agents to extend and to reach the present number of 8 agents covering almost the whole regions.

Meantime, the company has developed its technical structure of planning and study of new models and prototypes followed by a skilled staff of technicians and model makers so that to satisfy the customers' needs for every kind of market adapting wearableness to perfection.

Further to the realizations of items it is important to distinguish between the classical and the sporting one. In fact the company had to produce clothes with the best fabrics in order to package a high quality product. So it was able to place orders to the best wool factories such as Ermenegildo Zegna, Cerruti, Carlo Barbera, E-Thomas, Loro Piana, etc.. taking also some customers from the English market.

Further to the sporting clothes, this kind of product is purchased by a younger clientele or by a fashionable man . For this reason Uomo Più Italia has experimented and planned new models by testing on new items of clothing different kinds of washing and dye in order to give a vintage look to each item, by satisfying also the most demanding customers.

At present our line of clothing is sold all over more than 100 shops in Italy and the company works for the most popular Italian and international brands , producing both classic items such as Paul Smith, Hackett, Ted Baker, Fendi, John Richmond, Aquascutum (east) and sporting youth ones.

CHIC 2012 will be held 26th~29th March, 2012 in Beijing, China.

Global News Network 'AVING'
by Clare Jang (www.aving.net)

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