[P&I 2011 Preview] Olympus Korea to Unveil Brand-new SS Compact Camera
[ Mia Eun 2011-04-18 ]  
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SEOUL, Korea (AVING Special Report on 'PHOTO&IMAGING 2011') -- <Visual News> Olympus Korea (representative Bang, Il-Seok, www.olympus.co.kr) is participating in PHOTO&IMAGING 2011(P&I 2011), the biggest exhibition for optical instruments in Korea, from this 21st to 24th in COEX.

Olympus room is composed of 50 booth as previous year, which is the biggest size domestically, and it will be an open multiplex place where customers can participate in.

Especially, Olympus Korea is going to release brand-new SS compact camera in P&I 2011. Olympus, which has been leading the high-end market by publishing the best high-magnification zoom cameras each year, will unveil 13 kinds of new products like a follow-up model of SP series, a byword for high-magnification camera.

A place for experiencing products in different themes using existing products is also available. With PEN lineup in the lead, hybrid experiencing-room, high-end camera experiencing-room like outdoor camera with functions of waterproof and keeping warm and stylish compact camera experiencing-room which has been loved by people will be composed of themed areas featuring each product of the cameras for customers to experience different things.

'Olympus history zone', which caught the eyes of audience last year, will be carried on this year. Not only can see original PEN from 50 years ago to recent PEN but lens history, accessory lineups only for PEN are all available.

Besides, trick art, a hot issue of exhibition industry these days, and various photo zones with interesting subjects like Bumble-bee and motorcycles from the movie 'Transformer', realistic ball jointed dolls and figures are provided for spectators shooting with Olympus cameras to enjoy different things.



Olympus Korea (representative Bang, Il-Seok, www.olympus.co.kr) is participating in PHOTO&IMAGING 2011(P&I 2011), the biggest exhibition for optical instruments in Korea, from this 21st to 24th in COEX.

Olympus room is composed of 50 booth as previous year, which is the biggest size domestically, and it will be an open multiplex place where customers can participate in.

Especially, Olympus Korea is going to release brand-new SS compact camera in P&I 2011. Olympus, which has been leading the high-end market by publishing the best high-magnification zoom cameras each year, will unveil 13 kinds of new products like a follow-up model of SP series, a byword for high-magnification camera.

A place for experiencing products in different themes using existing products is also available. With PEN lineup in the lead, hybrid experiencing-room, high-end camera experiencing-room like outdoor camera with functions of waterproof and keeping warm and stylish compact camera experiencing-room which has been loved by people will be composed of themed areas featuring each product of the cameras for customers to experience different things.

'Olympus history zone', which caught the eyes of audience last year, will be carried on this year. Not only can see original PEN from 50 years ago to recent PEN but lens history, accessory lineups only for PEN are all available.

Besides, trick art, a hot issue of exhibition industry these days, and various photo zones with interesting subjects like Bumble-bee and motorcycles from the movie 'Transformer', realistic ball jointed dolls and figures are provided for spectators shooting with Olympus cameras to enjoy different things.

Like a motto of the exhibition 'customers-joining place', Olympus is also opening special exhibition prepared by PENia. By displaying high-quality photos by PENia Olympus plans to show differentiated their corporate image which has led hybrid camera culture through PENia.

With this a special exhibition of Yamagishi Shin, a portrait photographer, who has published more than 400 books of star albums of idols, actors, and sports stars and has been considered as a number-one photographer of Japan, and 'a special exhibition, four colors of four photographers' composed of famous Korean photographers themed with documentary, travel, portrait and fashion are available.

Meanwhile, audience can enjoy various events during the exhibition. Dancing performances reminding memories of pop idols by generations like Madonna and Michael Jackson, story magic show by a beautiful magician Ro Byoung-Wook, and PEN CLUB, which gives tons of gifts with DJ, music and club dance that remind clubs, product demonstrations and quizzes are always there. Also, Olympus photo school teaching a basic knowhow that can be adopted to real life immediately is available.

Lee Guk-Ro, a head of image business of Olympus Korea, said "we want to show our own technology based on 92 years of optics history by displaying different types of products. In this exhibition composed of experiencing programs that people not only see but also touch and feel, we plan to strength the familiarity of our brand, Olympus, by providing chances to experience enjoyment of shooting by five senses "

Olympus, celebrating this P&I 2011, will proceed an event that gives free invitation tickets (two for one individual) for visiting customers to directly operated store in COEX until this 24th. This is first come first served. Detailed information is available on www.olympus.co.kr event page.

Meanwhile, P&I 2011, which celebrated 20 years this year, is the biggest photo-imaging exhibition in Asia where 200 businesses from 23 countries and people from different fields like camera users, professional photographers and people working in photo-imaging industries participate in.

Global News Network 'AVING'
by Mia Eun (www.aving.net)

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