AVING News interviewed Heo Gyeong, the General Director of Apharm, which participated in the MIK HOT SPOT (Made in Korea Online Exhibition) Local Economy Stimulating Project.
Please introduce your company briefly.
Hi. This is Heo Gyeong, the general
director of Apharm. Our company Apharm started in 2007 as a cosmetics company
exclusively for hospitals and clinics. Targeting pregnant women, we started our
first company with stretch marks for pregnant women.
Please describe the features of the main product.
Our major item is Dr. NUELL Water Full
Moisturizing Cream. Our moisturizing cream is an item that can help balance
skin minerals, and you can think of it as an item that can help maintain skin
balance by using deep ocean water instead of purified water. In addition, it
contains a patented natural moisturizing factor and contains centella asiatica
extract, which is excellent for skin soothing. So, you can see it as an item
more focused on soothing skin and moisturizing.
The second main product is Dr. NUELL Homme
product. Homme product is for men, and it contains skin and lotion and essence
in one bottle. You can think of it as a wrinkle improvement, whitening, and
functional product, and of course, it is a product that can help soothe the
Third is Rang Black, our major premium
product. Rang Black is an item made by using our own patented ingredients. It
is made up of outstanding ingredients for skin moisturizing and skin antioxidant,
and it is effective for wrinkle improvement and whitening. In addition, there
is a dual blending function. When you open the formulation, it is composed of
two formulations, cream and gel type, so it can be used more freely depending
on the skin condition.
Any last words you would like to say?
Apharm is developing cosmetics for
sensitive skin customers. We are making safe products by mixing ingredients of
eco-friendly ingredients that are harmless to the skin. In addition to selling
in Korea, we are also exporting the products to China, Vietnam, Malaysia, and
The Local Economy Stimulating Project from
Daegu, which supported companies participating in the MIK HOT SPOT (Made in
Korea Online Exhibition) is running as a major national project for balanced
national development. The Local Economy Stimulating Project had been running
since last year to solve the industrial crisis and revitalize the industrial
Especially this year, to support SMEs in
Daegu that are directly hit by COVID-19 and to overcome the local economic
downturn, two areas (automotive parts, cosmetics, and food) in Daegu were
additionally selected to receive 12 billion won of national expenditure for
each project for two years. Daegu is expected to prepare 4.1 billion for the
The global news network AVING News has
begun holding the MIK Hot Spot (Made in Korea Online Exhibition) to help small
and medium-sized companies enter the market and attract investment 365 days a
year. AVING News has been running online exhibitions since 2005 and had 975
online exhibitions so far. Its YouTube online exhibition has placed itself as
Korea's largest online exhibition hall that opens with 19,000 videos (booths)
with more than 800,000 visits per month which means more than 10 million visits
The MIK HOT SPOT online exhibition is
scheduled to be held regularly according to the field, target market, and
participating institutions, and it will be presented as a new type of online
business by transforming the know-hows and values of the participating
companies according to the trend. Companies that want to participate can apply
and apply through the marketing support projects from supporting institutions
in the local governments. Refer to the institutions for more information.