White.Cotton introduced its flower LED light and other art props at the Frankfurt consumer product show AMBIENTE 2019, held Feb. 8-12.
There are 150 designers working for this art tech startup White.Cotton. Their designs are directed towards presenting art in everyday life.
Art props are usually high-priced, which makes it difficult for the general consumers to make purchase. But with White.Cotton's affordable price, more and more people are purchasing them as gift items, and it is gaining popularity in Kakao Gift Corner.
The key product introduced in AMBIENTE 2019 is flower LED light. It was designed by a flower design specialist, and the most notable feature of this product is that the flower petals are made with patented material to give a real flower-like feel.
It is easy to turn it on and off, and it gives off soft and warm lighting with a pleasant scent just like flowers. It will be a perfect decor item for any type of spaces.
Jang Eun Jung, the CEO of White.Cotton, said, "My experience as working as a Coach MD and the will to succeed were the motivations to start my company White.Cotton," and also said, "To reach our goal for mass popularity of art objects, we are currently in cooperation with Hyundai Dept. Store and KakaoTalk, and we are aiming to enter the global market by exhibiting in AMBIENTE 2019."
AMBIENTE is a global consumer show held in Frankfurt every year, leading the global consumer market with the exhibition of a wide array of products and technologies. It has been praised for its outstanding presentation of the latest trends in consumer products. In this year's show, exciting programs like shows, lectures, awards, and demos are waiting for people to enjoy, and the industries' anticipation for active business network is expected to be fulfilled.
The main categories for the exhibited products are as follow: △ Household goods (DINING: kitchen utensils, cooking utensils, kitchen accessories, household appliances, tables) △ Gifts (GIVING: children's products, crafts, paintings, sculptures, jewelry) △ Living interior products (LIVING: interior lighting, home textile, furniture, home accessories, seasonal ornaments)
→ Go to Ambiente 2019 news special page