Kesylang will introduce its Korean-style handmade bags for women at the Frankfurt consumer product show AMBIENTE 2019, which will be held Feb. 8-12.
Kesylang is a brand that makes woman's handmade bags embodying Korean traditional patterns and decorations showing a variety of products such as a leather bag, clutches, pouch, and other fashion accessories to customers. Currently, the products are being distributed in Lotte Mall, Shinsegae Duty Free, and design select shop attracting a lot of attention from women consumers in various age groups from the 20s to 50s.
There are five major characteristics of Kesylang bags: △Combination of handmade leather product, Korean traditional design, and traditional knot pattern △Combination of leather and silk at good price △Various design proposed through collaboration with professional of traditional knotting design every season △Custom-made according to customers' request or desired brand △ Best quality of silk and leather combination
Baek Ran Sook, CEO of Kesylang, said, "I was able to launch Kesylang based on my long experience as a bag designer at a fashion bag company, and I am making bags that have stories." She then added, "As an example, there is a bag design using five traditional colors. Five traditional colors in Korea stands for long life and good health, and they are Korea's representative colors."
Responding to the question on what kinds of people she would like to interact with through AMBIENTE 2019, she said, "I am thinking of Europe and the U.S. as the main market, so I would like to talk to people from those countries, and also people from Australia, Japan, and Southeast Asia."
Beak has also said, "I am planning to show different kinds of designs every season, and I am willing to present refined designs that reflect the feedback from the customers," and added, "I am going to attend international shows to expand my market share in domestic market and exports.
AMBIENTE is a global consumer show held in Frankfurt every year, leading the global consumer market with the exhibition of a wide array of products and technologies. It has been praised for its outstanding presentation of the latest trends in consumer products. In this year's show, exciting programs like shows, lectures, awards, and demos are waiting for people to enjoy, and the industries' anticipation for active business network is expected to be fulfilled.
The main categories for the exhibited products are as follow: △ Household goods (DINING: kitchen utensils, cooking utensils, kitchen accessories, household appliances, tables) △ Gifts (GIVING: children's products, crafts, paintings, sculptures, jewelry) △ Living interior products (LIVING: interior lighting, home textile, furniture, home accessories, seasonal ornaments)