SposaBella Dress, taking a big leap in Asia
[ Joshua 2009-10-20 ]  
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SEOUL, Korea (AVING Special Report on 'Gangnam Trade Mission for China') -- <Visual News> SposaBella (Representative: Kyung Jin Lee, www.sposabella.co.kr) is participating this coming 26th to 31st as part of the Gangnam Trade Mission for China that Gangnam-gu Office has dispatched.

As a member of Gangnam Trade Mission for China, the items that SposaBella is pitching on are premium wedding dresses and party dresses, targeting the upper class in China.

SposaBella, launched as a direct import brand from Italy back in 1995 and with accumulated know-how since, is prospering its business, juggling production and sales and is currently operating a 496 m2 flagship store in Cheongdam-dong, Seoul.

In addition, it has branched out in Japan since 2004, operating SposaBella Japan Ginza branch and has been consistently endeavoring to broaden its business in the overseas market.

The wedding dresses, a few of the items being exhibited in the Gangnam Trade Mission for China, are either of 100% silk or 70% silk/synthetic fabrics. The dresses embroidered with golden thread on French and Italian laces are hard to miss. It also features Haute Couture Wedding Dresses decorated with Swarovski Crystal, Aqua Marine, White Sapphire and Fresh water pearls.

A 100% hand-made evening dress with silk corsage, made of dress fabric with a touch of hand painting, is to be exhibited in the promotion as one of the party dresses, targeting the upper class in China.

Kyung Jin Lee, representative of SposaBella commented "Before, when it came to dresses, if one style was in fashion, then all of the others followed, but now people tend to choose dresses according to their own style and shape". Lee also added "Dresses now tend to be unique in style and there are a lot of fierce styled dresses where natural materials are being utilized".

Lee emphasized "Our competitiveness is oriental ambience and sophistication". "I will be participating in Sposaitlia, an Italian dress exhibition. Italian dress designs are thought to be difficult to saturate in the Asian Market. I will stake a design that is unique to break this norm that has been there a long time and will challenge to take a leap to become a global brand."

Global News Network 'AVING'
by Joshua (www.aving.net)

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