SAEYANG was founded in 1976, and the company is celebrating their 40th year anniversary. SAEYANG specializes in manufacturing dental handpieces, exporting their products over 100 countries worldwide with their affordable price and excellent product quality. They're one of the forerunners of the dental equipment industry due to their continuous innovations via research. With their company mottos like "Innovativeness, Creativeness, Honesty and Trust," SAEYANG is putting their best efforts to increase their publicity worldwide along with the excellence of Korean products.
SAEYANG's three main products are crafting handpieces, medical handpices, and industrial handpieces. Handpieces refer to a gearing tool using the spinning motion to shape or process the product in a desired way. The purposes the hanpieces are quite diverse—clinical, crafting, sanding, and much more. SAEYANG has three lines of handpiece products—"Marathon" for crafting, "Krafit" for dental, "Crafien" for beauty. The dental line for products, the "Krafit," occupies about 30% of SAEYANG's sales.
Some of the well-known products for SAEYANG are " Ki-20 Implant Engine" for dental implants and " Ki-AG20L Optic angle" for surgeries. Ki-AG20L has a sealed angle head to prevent any foreign materials from entering the device, along with special coating on internal motor and shaft to resist heat, increasing its durability. It also comes with LED lingt, motor code, Autoclave function, and easy interface. Compared to the product ratings, the price is quite affordable.
Another product SAEYANG manufactures is "Endo A Class" – a wireless root canal treatment tool. The product is equipped with appropriate speed, ability to change the direction of the rotation, one-file root canal treatment solution, and the Auto Stop Reverse technology to automatically reverse the direction if the drill gets stuck in a foreign material. The tool comes with an LED screen that shows the speed torque and tool configuration, along with an optic light for an easy operation on the needed area.
(Photo Description: Madrid Expodental Trade Show)
SAEYANG's market share for the dental equipment industry has gradually increased as the dental technology keeps on improving. Using their 10 years of knowledge, skills, research, and global network among other medical companies, SAEYANG is aiming to be one of the global leaders of the dental equipment industry.
SAEYANG is planning to establish local customer service for every country they export to in order for speedy repairs, along with attending more events in order to rise as one of the global companies. Using B2B marketing and social media networks as their main tool, SAEYANG strives to increase public awareness of their products.
Translated by Ashley Gamin Kim