[Made In Korea] RF "Cleans the World" with WindowMate
[ Lim Jong Hee 2016-05-06 ]  
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We need service robots for tasks that are difficult, dangerous, and costly. And we proudly present that there is one company in Korea that can do the "difficult, dangerous, and costly" tasks. We interviewed the CEO of RF Sharon Lee who made this task possible. She had gone through six rigorous meetings before meeting us that day, but still welcomed us with a warm heart.

Q. What does RF mean?

It means "Robot of the Future." I wanted the company to take an important part in the robot market. Robot market is created from a very advanced industry, and I would like to explore that market with our technology and create something meaningful from it.

Q. You studied liberal arts in college. How did you get into this "geeky" industry?

My undergraduate major in Korea was French, and I completed the study of literature in Japan. After graduation, I took on a job as an industrial interpreter in Japan for eight years, and the more and more I translated for my clients, I became more and more knowledgeable in many industries. I have encountered world-class corporates like Toyota and economic organizations like the Productivity Center to small-scale factories in rural areas. With the experience I've acquired from being an interpreter, I did some of corporate consulting and even established a company named KOBICO. I remember one instance that happened in 1991, the year I started my business, where I burned all of the business cards that I received in the past.

Q. Why did you do that?

I wanted to start fresh. I didn't want to rely on others for my success. My company was the first to bring in shape memory alloy to Korea, and it was applied to Vivian's NoBra and mobile phone antennas for Samsung. We also spread our business range to new renewable energy and new industrial materials and products. And in 2014, I established the company RF with our window cleaning robot "WindowMate."

Q. What are the best features of WindowMate?

First of all, WindowMate cleans both inside and outside of the windows. The modern architecture is designed with many windows, but there was really no completely satisfying way of cleaning them. Cleaning it manually is a very difficult, dangerous, and costly task. Now, there is a breakthrough in cleaning the windows inside and out and that is WindowMate. WindowMate is designed with a very strong magnet made of neodymium, so there is no danger of falling off, even when the electricity is cut off. All you have to do is to press a button, and WindowMate will automatically measure the thickness and the surface area of the window and clean it. There also is a remote controller for an easy control, and it stops at the first place where it started. The window cleaning liquid is sprayed automatically on the window, and the four pads attached to the machine spin to clean the window with no missing spots.

Q. Wow. It is designed to be so easy to use.

Because I'm a woman and I do house chores, I was able to make the product without missing the detail that engineers would've missed. I wasn't happy with the performance of the motor, so we delayed the launch and took almost a year to improve the motor. Also, to upgrade the quality of the cleaning pad, we waited for three more months, and did little tweaks to improve the overall design and convenience for users. I am very happy with the result, and I am even confident to present it on the retail market.

Q. How did WindowMate do in the global market?

We have collected information on how the global market thinks of WindowMate, and I now feel confident that this year is the year we can finally introduce our company there. Japanese consumers are known to be very picky, and we have even satisfied them. We also collected positive reviews about WindowMate from trade shows. In Germany and Australia, we have already made partner companies. We also heard from a reliable source that Chinese people buy WindowMate from Japan since it's not available in China yet. So, I think China could be our next target. Even though we don't actually do any marketing activities in Korea, some fast-food franchises and university hospitals already know our product and have already purchased it. I am so happy to see that WindowMate has earned credentials, and I feel that 2016 will be big year for us.

http://youtu.be/NGTK2cK1rXg

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Yesky에 보도된 '윈도우메이트' 기사[/caption]

Q. When and where will we be able to see WindowMate?

Very soon. First, WindowMate will be displayed in World IT Show, which will begin at May 17. Globally, you'll see us in Communic Asia(Singapore) at the end of May, CIROS(Shanghai) in July, IFA in September, and GITEX in October. Last year, WindowMate was selected as one of the best products in VIP ASIA Awards, which led to the interview with YESKY and being selected as one of the "10 Coolest Things We Saw at GITEX."

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what's on에 보도된 '윈도우메이트' 기사[/caption]

Q. Do you have plans to further develop the product?

We are planning to continue developing more service robots, naming them the "Mate" series.  We are already on our way of developing this "Mate" product, and it will be launched soon. We are a hardware company, but we are also working on connecting our products to contents. Our goal is to be a global company with fun, education, and wide usage.

Made In Korea(MIK) is a global project of promotion of Korean companies and products to the world created by Global News Network AVING News. On July 14 at Hyatt Hotel Grand Ballroom, MIK Conference & Networking Party will be held to share information and create network among companies, start-up, organizations, and investors.

Global News Network 'AVING'
by Lim Jong Hee ( )

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