[Video] Live Scene at SLUSH in Finland, Interview with 'SounDUX', Total B2B Music Service Company
[ Julie, Son 2015-11-12 ]  
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Aving News met the total music service company SounDUX (www.soundux.co.kr) at the site of "SLUSH 2015", a global startup exhibition.

(Picture description: SounDUX CEO Jang Seong-uk at SLUSH 2015)

What kind of company is SounDUX?

SounDUX is a B2B music distributor that provides background music and sound effects to various countries in the Asian market. We are running diverse additional businesses based on BGMSHOP (www.bgmshop.com/en), Asia's largest open market platform for background music, and MusicPlug, a domestic music platform. Currently, we have our offices and partners in Korea, China, and Japan. We have recently begun in earnest to enter foreign markets, starting with the Chinese market.

Please tell us about SounDUX's major business models and products.

SounDUX is providing services for BGMSHOP (www.bgmshop.com/en), Asia's largest open market platform for background music, and MusicPlug, a domestic music platform.

One can purchase high-quality music and sound effects at an affordable price on BGMSHOP and MusicPlug -- all without worrying about copyrights. The two platforms are selling sound sources that are used for derivative works. As a type of an open market, any composer can upload his or her songs on our platforms, and make a profit by selling them. For Asian songs, we are currently providing legal services for 100,000 songs.

I heard the company is focusing on entering foreign markets.

We are focusing on entering Asian markets through our offices in China, Korea, and Japan. As SounDUX's platforms are B2B music services, and our market is different from that of Spotify and iTunes, we have an advantage in foreign markets. China, which is rapidly developing, is also our target.

(Picture description: SounDUX CEO Jang Seong-uk having an interview with Helsingin Sanomat, an influential Finnish daily newspaper)

Please tell us the reason why the company participated in 'SLUSH 2015' and how it will develop its business through this exhibition.

SounDUX participated in "SLUSH 2015" to discover European partners who want to advance into the Chinese market. Recently, the China Copyright Management Agency began in earnest to crack down on music copyrights. Due to this, it is expected that the demand for legal background music services in various industries in China, including films, broadcasting, and games, will increase exponentially. We would like to closely cooperate with European partners through this exhibition.

The National IT Industry Promotion Agency of the Ministry of Science, ICT and Future Planning selected the five most outstanding companies at the K-ICT Smart Content Center. The selected companies participated in "SLUSH 2015", a global startup conference held in Helsinki, Finland, and showcased domestic smart content technologies and services until Nov. 12, local time.

 Article - Reporter Son Eun-gyeong / Video - Reporter Gwon Se-chang

→ Go to 'SLUSH 2015' news page

Global News Network 'AVING'
by Julie, Son (www.aving.net)

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