Aving News met Pison Contents (Co-CEOs Ryu Ho-seok and Ha Seong-ae, www.pison.kr), a global digital music distributor that has recently attracted a total of $1 million from Silicon Valley, at the site of "SLUSH 2015", a global startup conference.
(Picture description: Pison Contents CTO Baptiste Naudinat at SLUSH 2015)
What kind of company is Pison Contents?
Pison Contents is a one-stop cultural content company for music business that provides various services for record planning and production, offline and iTunes global digital music distribution, production investment, performances, and B2B business based on its know-how of domestic and international music content businesses. Founded in 2010, Pison Contents has helped artists, especially indie bands, to keep producing their music by using our latest technology.
Please tell us about Pison Contents' major business models and products.
Pison Contents has been noticing artists' intense passion for creating things. Their devotional creative activities have been Pison Contents' most important motive for providing the best music distribution service for the last four years.
Pison Contents' online music distribution platform "Music spray (www.musicspray.net)" has 200 musicians from 100 different countries. "Music spray" helps indie musicians market their songs easily and quickly and distribute worldwide.
I heard the company is focusing on entering foreign markets. What are your target countries, and what is Pison Contents' competitiveness in foreign markets?
No matter where we go, there are composers and artists all around the world. In the case of China, as there is no specialized music distribution service like iTunes yet, many musicians there do not know how to make a profit from their labels. Pison Contents can help musicians who have difficulty in distributing their music internationally.
Another advantage is that it is located in Korea, where K-pop and the Korean Wave were created. Due to this fact, the company can be a distribution hub for Asian musicians who want to enter Asian or international markets.
Please tell us the reason why the company participated in 'SLUSH 2015' and how it will develop its business through this exhibition.
Pison Contents is developing an integrated distribution solution. This powerful solution will involve many music-related services that artists want. Furthermore, the company is also developing a K-pop Internet radio service that provides automatic curation service, utilizing user experience and user behavior analysis algorithms. We would like to discover related business partners at this event.
The National IT Industry Promotion Agency of the Ministry of Science, ICT and Future Planning selected the five most outstanding companies at the K-ICT Smart Content Center. The selected companies participated in "SLUSH 2015", a global startup conference held in Helsinki, Finland, and showcased domestic smart content technologies and services until Nov. 12, local time.
Article - Reporter Son Eun-gyeong / Video - Reporter Gwon Se-chang
→ Go to 'SLUSH 2015' news page