Finally, the time has arrived. Helsinki is buzzing this week about Slush. On Wednesday and Thursday, Messukeskus will be filled by 15 000 enthusiastic visitors, including over 700 investors, 1,700 startups, and around 700 journalists. Great efforts have been made to offer unforgettable experiences for everyone. The Slush team wishes a very warm welcome to all visitors of Slush 2015.
To provide an even better Slush experience, certain changes and improvements have been made compared to previous years. "The tracks are clearer, easier paths to follow. There are more interactive sessions such as roundtables, and networking with industry-focus. Also, there are almost twice the amount of side-events and parties during the Slush week compared to last year, and we of course hope you can attend as many as possible!", states Riku Mäkelä, CEO of Slush.
Moreover, this year Slush has been on a mission to make the event increasingly international. In fact, the event will draw visitors from more than hundred countries. "In spring 2015, Slush organized the first major event outside of Europe in Tokyo, Japan. The festival — which managed to perfectly capture the spirit of Slush in Helsinki — drew 3,000 attendees together", explains Mäkelä. In addition, the Nordics have been emphasized: "There's never before been so many Nordic startups, investors and journalists in one place", Mäkelä adds.
Slush can provide great value to its visitors. To get the most out of the event, it is essential to arrive prepared. Mäkelä offers three useful tips to Slush visitors. First, familiarize yourself with the agenda and decide which speeches you want to hear, so you can plan your schedule ahead. Second, take advantage of the useful tools that Slush provides for startups, investors and corporations. For example, investors can see startup-specific information and book a meeting, while startups can suggest a meeting. Finally, find out who from your network is coming to the event, what they are doing at the event, and arrange your schedule based on that.
Altogether, an exciting week is ahead of us. "There's been 1 500 people working on the event, some for a year, others for six months, some for the final week. We truly hope we've put in enough effort to make Slush an even better experience for you, and we really hope you enjoy it!", concludes Mäkelä.
Reported by VENLA VÄKEVÄINEN