Professional ubiquitous firm CEST (The CEO Dae Hwa Seo www.cest.co.kr) introduces their ambitious product, ESL System (Electronic Shelf Label System). ESL-200/270 and ESL-550 were introduced at the Exhibition Hall of EXCO for "2014 IT Convergence Expo Korea MTCC" from 27th to 29th Aug.
As for the brief explanation about ESL System, the system first collects data transmitted from ESL Tags individually installed on each shelf in the store in real time, and sends the data such as prices changes and rebate information to the customers to clarify which product best suits for their current need instantly and precisely.
This system provides real-time price control function. Batch price change processing is possible, and wireless price change is also possible. When doing the wireless price change, the system connects the wireless price change to POS server thus conducts synchronization. The system also has the function to display product information and price information such as the price amount, unit price, and normal price.
If the instant synchronization between headquarter and branch store POS data is possible, the headquarter may possess the power to control the price in all of their branches instantly and efficiently. Moreover, no more mismatching between POS price and price tag on the shelf is guaranteed thus enhances consumer confidence. By installing the electronic price tags, the consumer faces no more straying and untidy price tags on each shelf, and this allows them to feel cleaner atmosphere with cutting-edge technology taste of the modern store.
Moreover, the time to pull out, change the price, and post the price tags back on the shelf will be considerably reduced, as well as the time for Pricing work during warehousing the goods. Additionally, this system will get rid of demand for paper price tags, the labor for pricing, and worry about compensation for mistakes when pricing.
ESL System employs ZigBee Wireless Network system as its basic network provider. This highly confidential uses dual-direction communication system, offers quick information update in high speed, and guarantees safe store management system. Maintaining is able through Web based wireless control.
ESL-200/270 and ESL-550 are respectively 73x36x13mm(ESL-200) and 93x48x13mm(ESL-270), 149x112x11mm(ESL-550) in size. They use AA alkaline batteries and the life duration is about 2 years. The system offers the 160 degree view angle.
Currently, major and medium-sized marts use ESL-200/270, and ESL-550 finished making their nests in Hyundai Department as Hyundai Boucheries all purchased ESL-550.
The CEO Dae Hwa Seo of CEST said, "CEST provides the best technology of close range wireless communication as we gave all of our hearts and strengths to develop u-IT new technology," and continued to speak of his aspiration, "we eagerly want to provide our excellent service to distribution industry, u-Tour, u-hospital, security institution, and even national defense to satisfy their need for best management."
Meanwhile, "The 9th IT Convergence Korea" is co-sponsored by Ministry of Science, ICT, and Future Planning (MSIP), Daegu Metropolitan City, Province of Gyeongsangbuk-do and provides the cutting-edge technology of mobile SW, 3D, cars, smart work and other IT convergence technology.
Global news network AVING News(AVING News) is the global media partner for this expo. AVING News reports not only the news for the expo but also brings the live news of the firms on site to both domestic and international markets. AVING News also broadcasts the news of new products and companies in movies for growing importance of demand for TV news for mobile subscribers.
→ Click to link to the exclusive website of "IT Convergence Expo Korea"