DIRECTOR BEE(directorbee.co.kr) showcases characteristic and unique style products at Korea Style Week(KSW), the fashion trade show designed for both B2B and B2C that takes place at COEX from 17th to 20th.
DIRECTOR BEE, a street brand is run by rising designer HONEYBEE KIM who appeared in the scene from September in 2012. Starting with graphic, they launched blouson style jumper and has men's line since 2013 FW season.
They constantly release graphics each season with a theme motif, and along with conceptual videos, they offer various fashion items. They have worked under the theme of 'WELCOME TO DIA CITY', 'KNOW GOD', 'TRAFFIC JAM', etc. Collaborating with many artists who are young and have excellent inspiration, they organize various culture activities and share young sensibility in a wide range of categories..
Starting with piercing collaboration with RE-DESIGN TIP for F/W season back in 2013, they launched 'DUALLITE', bag brand and limited clutches. For coming hot summer season, they prepare sunglasses collaboration.
Korea Style Week segments into 6 categories, ranging from indie/rising designers to national, high-end, SPA, exported brands under the slogan of 'Whatever, It's My Style', which is hosted by EXMG, Fair Star and Council of Fashion Designers of Korea, and sponsored by Small Business Distribution Center, Korea Formal Style Association, Korean Women Entrepreneurs Association, and Korean Apparel Industry Association.
The show's official media partner, AVING News is delivering live news directly from show floors that take place over the world. For this KSW, AVING works in cooperation with Fashion Wind(www.chlngg.com), China based fashion magazine that has a circulation of approximately 100,000. Exhibiting companies at KSW will be introduced on Fashion Wind.
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