Ho Corporation(www.chums.jp) showcases Life Style Wear brand 'CHUMS' at Korea Style Week(KSW), the fashion trade show designed for both B2B and B2C that takes place at COEX from 17th to 20th.
CHUMS's motto is 'Hang with your CHUMS', and they shows fancy colors and casual style in addition to life-style wear.
CHUMS can be found at SIERRA Outdoor,which is unveiled for the first time in Korea. CHUMS shows off bags, caps, clothes and more, and banana pack and backpack have been well received.
Their initial product, 'Chums original retainer'(straps for sunglasses) in 1983 gained popularity over 40 countries with 2,000,000 units exported.
Korea Style Week segments into 6 categories, ranging from indie/rising designers to national, high-end, SPA, exported brands under the slogan of 'Whatever, It's My Style', which is hosted by EXMG, Fair Star and Council of Fashion Designers of Korea, and sponsored by Small Business Distribution Center, Korea Formal Style Association, Korean Women Entrepreneurs Association, and Korean Apparel Industry Association.
The show's official media partner, AVING News is delivering live news directly from show floors that take place over the world. For this KSW, AVING works in cooperation with Fashion Wind(www.chlngg.com), China based fashion magazine that has a circulation of approximately 100,000. Exhibiting companies at KSW will be introduced on Fashion Wind.
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