Pepsi and DeepRockDrive Team for a Free Interactive Online Concert Series
[ PR Newswire 2008-05-07 ]  
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LAS VEGAS, May 7 /PRNewswire/ -- DeepRockDrive (http://www.DeepRockDrive.com), the world's first interactive online concert venue, has launched a global free concert series in partnership with Pepsi. Featuring five of today's hottest musical artists including multi-platinum Disturbed, the series reinforces DeepRockDrive's prominence as the world's most popular destination for online, interactive concerts.

Presented by Pepsi, five compelling live acts will be performing to global audiences beginning May 16th through May 29th 2008. Kicking off with country music's hottest new act, Lady Antebellum on May 16, the series continues with YouTube sensation Marie Digby on May 18, singer/songwriter/ guitarist Matt Nathanson on May 27, R&B performer Lloyd on May 25 and culminating with hard rock's Disturbed on May 29.

Each concert will feature interaction between fans and artists using the revolutionary service that DeepRockDrive has created.

By logging on to http://www.DeepRockDrive.com, music fans around the world will experience a live, online, interactive exchange between performers and their audience where the fans collaborate with artists in real-time to build magical live experiences. Fans can send shout outs to the stage, vote on the next song in the set, personalize camera angle selections and send digital applause to the artists on stage in the form of emot-applause(TM), which are video game-like icons, such as hearts, fists, and lips that blow a kiss. These animated icons appear on giant screens in front of the artists while they perform.

Thanks to the support of Pepsi, the shows in this series are available free of charge, bringing a front row seat to music fans from Las Vegas to London, San Francisco to Singapore, and anywhere where a broadband connection is available.

Of the band's participation in DeepRockDrive, Disturbed singer David Draiman said, "We are looking forward to taking part of something this unique and powerful."

The innovation extends to the marketing of the concerts, as DeepRockDrive's service enables a direct bridge between artists and their fans. Marie Digby, born from her channel on YouTube, created this direct invitation to her fans to attend the show -- http://www.youtube.com/watch?v=RzcKij_1RK8

"We jumped at the chance to be a part of this innovative, online experience with DeepRockDrive and the Pepsi Concert series, exposing Matt Nathanson to a worldwide audience," said Tricia Rice, the Director of Digital Media at Vanguard Records.

"Thanks to the early support and commitment to innovation from Pepsi, DeepRockDrive has built the next generation of live entertainment," said DeepRockDrive co-founder Danny Socolof.

Free tickets for all shows are available now at http://www.DeepRockDrive.com. Fans can grab a ticket and invite all of their friends. Live music has a new home...yours, and it's powered by Pepsi!

A formatted copy of this release is available here: http://www.deeprockdrive.com/press/

About the Artists

Disturbed, which is frontman David Draiman, guitarist Dan Donegan, drummer Mike Wengren and bassist John Moyer, self-produced their forthcoming album "Indestructible" which will be released June 3rd on Reprise Records. The first single from the album, "Inside The Fire," marks the band's sixth Number One single at Active Rock, and their fastest-rising single to date. Known for their punishingly powerful music and Draiman's passionate, socially conscious lyrics, Disturbed has sold a collective 10 million copies worldwide of their three albums -- 2000's RIAA-certified triple-platinum The Sickness, 2002's Billboard album chart-topper Believe, and their second consecutive Number One Ten Thousand Fists -- since forming in Chicago in 1996. http://www.disturbed1.com http://www.deeprockdrive.com/event/5455/pepsi_free_concert_series_starring_dis turbed

Lady Antebellum -- Hillary Scott, Charles Kelley and Dave Haywood -- blend classic and contemporary country with R&B soulfulness, giving them a unique sound that's generating a deafening buzz as one of modern country's brightest hopes. Their self-titled debut, LADY ANTEBELLUM, debuted at the top of the Billboard Country Charts, their debut single, "Love Don't Live Here," is a Top Ten hit and still climbing, and the trio has been nominated for "Top New Group" at the 2008 Academy of Country Music (ACM) Awards. They've performed on the legendary Grand Ole Opry, and have opened shows for some of the top names in country music including Kenny Chesney, Carrie Underwood, Tim McGraw and Alan Jackson. Lady Antebellum will be touring all across the country this summer, giving their enthusiastic fan base many opportunities to see them live. http://www.deeprockdrive.com/event/5333/pepsi_free_concert_series_starring_lad y_antebellum

Lloyd is mid-stream in a solid career growth mode: his 2007 album, Street Love, which debuted at No. 2 on both the national Billboard Top 200 album chart and the R&B/Hip-Hop album chart, was certified gold within eight weeks of its release, and spun off two major smashes: "You" featuring Lil Wayne, an R&B/Hip-Hop No. 1 and Top 10 pop hit; and "Get It Shawty," a No. 4 R&B/Hip-Hop track and Top 20 Hot 100 entry. Lloyd's upcoming LESSONS IN LOVE is in stores on July 15th with a top-tier list of collaborators including Nelly, Tricky and The-Dream, Polow Da Don, J-Lack, Jasper and Big Reese and Eric Hudson. http://www.deeprockdrive.com/event/5453/pepsi_free_concert_series_starring_llo yd

Marie Digby's recently released debut album, Unfold (Hollywood Records) debuted at # 29 on Billboard's Top 200 album chart. The album, described by People Magazine as "radiant guitar pop," also reached # 2 on the iTunes album chart and # 3 on Billboard's Digital Top 100 album chart. The first single, "Say It Again," is in heavy rotation on Hot AC stations across the country. Since Digby burst onto the national stage in 2007 via YouTube, she has become the 7th most subscribed artist, and her homemade videos have accumulated more than 26 million views. Marie also became one of the faces of GAP's "The Sound of Color" campaign, landed on top 40 radio charting with her version of Rhianna's "Umbrellla," and has had her music featured on MTV's the Hills, CW's One Tree Hill, and Smallville. Marie will embark on a nationwide tour kicking off on May 20. http://www.deeprockdrive.com/event/5327/pepsi_free_concert_series_starring_mar i%C3%A9_digby

Matt Nathanson's current Vanguard CD, Some Mad Hope, has spawned two singles, "Car Crash" and "Come On Get Higher" which continue to grow in popularity with fans and radio alike. I "Come On Get Higher" was featured in the Amazon/Pepsi Stuff national radio campaign in the past few months and the track is currently rising up both Triple A and Hot AC radio charts. His music has been prominent in such acclaimed shows as Private Practice, NCIS, One Tree Hill, Women's Murder Club and will be heard in upcoming episodes of Men In Trees. http://www.deeprockdrive.com/event/5454/pepsi_free_concert_series_starring_mat t_nathanson

About DeepRockDrive

DeepRockDrive was founded in 2007 by music industry marketing veteran and MEGA founder Danny Socolof, and former Microsoft Xbox executive producer Jeff Henshaw. By harnessing the excitement of live performance and the interactivity of the Internet, DeepRockDrive is creating the world's most popular online destination for interactive live performances. The Company is headquartered in Las Vegas and Seattle with 25 employees and a community comprised of over 50,000 passionate artists and fans worldwide.

SOURCE DeepRockDrive

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