Hohner to share how to prepare for the next 150 years
[ Grace Won 2008-05-01 ]  
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TROSSINGEN, Germany (AVING Special Report on 'World Calss Brand in Germany - HOHNER') -- <Visual News> Hohner has 150 years of product development and craftsmanship experience in manufacturing harmonicas for all musical genres and playing styles. Since 1857, the Hohner brand has been the choice of professional musicians across the world.

AVING had a chance to talk with Dr. Horst Brauning, President and CEO of Hohner Corporation to share how Hohner is preparing for the next 150 years.

(Picture: Dr. Horst Brauning, President and CEO of Hohner Corporation)

Could you introduce Honer company and what do you think about the meaning of music in our life?

The Hohner company has very long tradition, it's 150 years. Last year, we held 150 years anniversary celebration. This is very good basis.

We have built our activities of today on 150 years with our mission in our company. And 'enjoy making music by yourself' is very important for us. We supports young people and children, because it is important that the children and the very young age should enjoy making music and playing with music.

We have a product philosophy with instrument like harmonicas, melronicas, recorders and of course accordions which are very much suitable. Also for children and young people, we have so much succeeded already in last 150 years with this mission, make yourself enjoy music with Hohner instruments.

Could you share your vision for the next 150 years, and marketing strategy in global market?

Now we have to start into the next 150 years for our company, Hohner.

Our vision for the next 150 years is to build up schools, music schools, teach teachers for music schools, and supply them with softwares and hardwares for their education to make young people enjoy making music by themselves.

This is our mission for the next 150 years, and there, we'll build our marketing strategy on.

< AVING Special Report Team for 'World Calss Brand in Germany - HOHNER': Esther Yoon, Grace Won >

Global News Network 'AVING'
by Grace Won (www.aving.net)

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