HUROM(www.hurom.co.kr), specialized in undiluted Juicers, participated in IFA 2012, the Europe's largest consumer electronics exhibition being held in Berlin, Germany, from 31, August(local time) and showed 'NEW HUROM', undiluted Juicers applying Korean traditional millstone principles and received attention.
HUROM, founded in 1974, introduce the world's first screw-Juicers(Oscar Juicers) in 1993. In particular, the company launched undiluted Juicers applying 'Slow Squeezing System(SSS)' and it had got explosive popularity from housewives by its benefits of the product preserving the nutrients of the fruit as possible.
In this exhibition, HUROM setting 'NEW HUROM', undiluted Juicers newly released in this year, at the head, targets the Europe market. The product also squeezes out the nature flavor and the nutrition through 'Slow Squeezing System(SSS)' applying the millstone principles without the cutter.
In particular, 'SSS' equipped with one step further evolved juice cup on an outlet can mix the squeezed juice without emission. Because the Internal heat does not occur, the freshness of the juice can remain, without destruction of nutrients, officials said.
Also, because when simply cleaning the juice cap lets the inside more cleaned, continuous juice becomes too easy. And it is able to adjust the desired amount.
Go to 'IFA 2012' Special Page
(Photo: Yeong-jun Hwang, a chief in overseas sales division of HUROM)
(Photo: the core component of 'SSS(Slow Squeezing System)')