SÃO PAULO, Brazil (AVING Special Report on 'Korea ICT Roadshow Central and South America 2011') -- <Visual News> Incheon IT Promotion Agency (President Young Soo Lee, hereafter Promotion Agency) hosted the 'Korea ICT Roadshow Central and South America 2011' preparatory meeting last March 30th to promote export of Korean IT companies to Central and South America and joined marketing of various companies.
The 'Korea ICT Roadshow Central and South America 2011 is an exhibition hosted by KOTRA and Ansan IT Promotion Agency. It is a business that targets Central and South America (Brazil and Columbia) that are growing rapidly in terms of need for ICT market and its related services. The agencies aim to promote export of Korean companies to these regions and find new overseas market.
Promotion Agency has upgraded global overseas marketing support method that had separate segments of ICT Roadshow and IT Trade Mission and combined them into a Roadshow that promotes meeting between buyers and companies as well as marketing support to prospective exporting companies.
"Korea ICT Roadshow Central and South America 2011" will be held in Sao Paulo during April 13-14 for two days. Then, in April 19th, IT Trade Mission 1:1 buyer matching conference will be held in Columbia Bogota. Promotion Agency has completed market investigation in KBC and selected five prospective IT convergence companies as an exhibition conference team to find overseas buyers, promote 1:1 meeting with overseas buyers and support international advertisement strategies.
In this meeting, 10 companies from the capital region participated to share information about schedules, notices and overseas buyers. They participated actively to create a successful roadshow for the future.
Promotion Agency will continue to establish various support systems for overseas marketing to promote overseas sales of Incheon IT companies and find various international sales routes. It also aims to activate regional economy by creating various international on-site sales teams that will support overseas marketing of Korean companies.
Many positive reviews were made on our utilization media marketing technique (promoting new technologies and hot issues in a form of article through media).