GEN FIT (CEO Son Jin-hee) developed GEN
FIT, a muscle function correction device that can reduce wrinkles, whiten
teeth, and improve sleep quality.
The company staff said, "GEN FIT is an
ergonomically designed device that can
reduce wrinkles, whiten teeth, and improve sleep apnea without side
effects from surgeries. Also, we are preparing to launch oral products that can
be used with the device such as tooth whitening agents."
He then said, "In the past, surgery was the
way to remove the nasolabial wrinkles. But by wearing the patented GEN FIT,
people can reduce their nasolabial wrinkles just by wearing them. It can be
worn comfortably without worrying about the side effects of the procedure, and
just by wearing it, you can at once benefit by three ways, improving nasolabial
wrinkles and sleep apnea, and whitening teeth."
He also said, " GEN FIT was designed
by reflecting the standard oral design, so anyone can wear it right after
purchase, and it doesn't require extra time for customization. In terms of
price, customized sleep apnea products out on the market cost millions of won,
while GEN FIT costs 10-20% of the price depending on the line. Since we have
the competitiveness in price, we can easily make the product widely used."
About the future business plans, he said,
"We would like to launch products that offer a variety of choices by
establishing a lineup for each usage. Also, we would like to promote our
product's effectiveness by participating in dental fairs, exhibitions, and
conferences, and at the time, we are going to promote the product in online and
offline channels, to make our product brand known and built the image. Also, we
will form a sales team and get a place for product supply to the hospitals in
Seoul and Gyeonggi area. After that, we are going to build a firm B2B channel
by alliance with hospitals in major cities across the country."
As the last word, he said, "Based on
the firm brand image, we are going to sell online not only in Korea, but also
in global anti-snoring market, teeth whitening market, and anti-aging market by
studying them. We are going to meet foreign buyers and foreign consumers to lay
the foundation for export."