[MIK Startup] GEN FIT develops muscle function correction device GEN FIT
[ Jane Lee 2021-02-18 ]  
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GEN FIT (CEO Son Jin-hee) developed GEN FIT, a muscle function correction device that can reduce wrinkles, whiten teeth, and improve sleep quality.

The company staff said, "GEN FIT is an ergonomically designed device that can  reduce wrinkles, whiten teeth, and improve sleep apnea without side effects from surgeries. Also, we are preparing to launch oral products that can be used with the device such as tooth whitening agents."


He then said, "In the past, surgery was the way to remove the nasolabial wrinkles. But by wearing the patented GEN FIT, people can reduce their nasolabial wrinkles just by wearing them. It can be worn comfortably without worrying about the side effects of the procedure, and just by wearing it, you can at once benefit by three ways, improving nasolabial wrinkles and sleep apnea, and whitening teeth."

He also said, " GEN FIT was designed by reflecting the standard oral design, so anyone can wear it right after purchase, and it doesn't require extra time for customization. In terms of price, customized sleep apnea products out on the market cost millions of won, while GEN FIT costs 10-20% of the price depending on the line. Since we have the competitiveness in price, we can easily make the product widely used."


About the future business plans, he said, "We would like to launch products that offer a variety of choices by establishing a lineup for each usage. Also, we would like to promote our product's effectiveness by participating in dental fairs, exhibitions, and conferences, and at the time, we are going to promote the product in online and offline channels, to make our product brand known and built the image. Also, we will form a sales team and get a place for product supply to the hospitals in Seoul and Gyeonggi area. After that, we are going to build a firm B2B channel by alliance with hospitals in major cities across the country."

As the last word, he said, "Based on the firm brand image, we are going to sell online not only in Korea, but also in global anti-snoring market, teeth whitening market, and anti-aging market by studying them. We are going to meet foreign buyers and foreign consumers to lay the foundation for export."


Global News Network 'AVING'
by Jane Lee (www.aving.net)

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