Social media-based C2C commerce platform StyleSeller made into consumer-oriented commerce
[ Jane Lee 2021-01-21 ]  

StyleSeller, an IT-based commerce startup, is creating consumer-oriented commerce. StyleSeller, a social media-based C2C commerce platform where consumers directly participate in brand product marketing and receive profits, was launched in 2017. In October last year, "Favorite," which allows consumers to share their product experiences in a short form, was launched.

StyleSeller is a service that enables consumers to surpass the role of purchasing to take the role of a seller who reviews and directly distributes the products they have purchased through various channels. Anyone can create their own shop, induce sales by posting the shop link along with the content through the social media channel, and receive some percentage of sales amount as reward. Members of StyleSeller can earn money anytime and anywhere, and they can handle product sourcing, inventory, and delivery without difficulty.

The company staff said, "Anyone can set up a shop instantly. Shop links are created at the same time as membership registration, so there is a chance of sales just by posting links on the social media channel. Also, by handling members who want to sell one-on-one, we teach them how use the service and help them to handle inquiries so that more sales can be generated."

Currently, StyleSeller achieved 315% sales growth in 2020 compared to 2019, and it is achieving steady growth of over 20% on average in 2020. The worlds is currently in need of joint purchase from social media market, so the expectation for the growth of StyleSeller in social media market joint purchase in 2021 is high.

The company staff said, "The one-person market (cell market) and short-form trends are expected to accelerate further in 2021. StyleSeller wants to be the bridgehead that anyone can access and use rapidly changing trends without restrictions." He then said, "In particular, we plan to promote various marketing with the goal of positioning the short form video platform Favorite in the market by 2021."

Global News Network 'AVING'
by Jane Lee (

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