[CES 2021 All Digital] Sony Introduces Two New 'Crystal LED' Modular Direct View Display Systems
[ Dong Hee Choi 2021-01-12 ]  
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Sony Electronics, a leader with a longstanding history in consumer and professional display technology, has unveiled the latest innovation in premium direct view LED – the modular Crystal LED C-series (ZRD-C12A/C15A) with high contrast and B-series (ZRD-B12A/B15A) with high brightness. Both new displays are available in two pixel pitch sizes (P1.26mm and P1.58mm) to suit different installation needs and expand the line-up of Sony's Crystal LED for various applications including corporate showrooms, lobbies and productions. They combine impressive image quality, flexibility and scalability in installation, with lower total cost of ownership, and leverage Sony's expertise in providing dynamic visual experiences that faithfully and accurately showcase content as the creator intended.

Sony Introduces Two New 'Crystal LED' Modular Direct View Display Systems
Both series are equipped with the "X1 for Crystal LED", high-performance image quality processor. It fully incorporates the LED control technology developed for Sony's pioneering Crystal LED and the signal processing technology praised in Sony's BRAVIA TV series. Additionally, the displays enable image accuracy inspired by the industry leading master monitors, providing highly realistic large-scale imagery that maintains image integrity close-up and at a distance.

The new displays provide enhanced content that is upscaled while maintaining high-resolution ('Reality Creation'), smooth and artifact-free pictures without motion blur ('Motionflow') and showcase impressive gradation expression ('22bit Super Bit Mapping'). Highlights also include a wide viewing angle and wide color gamut, as well as a various input signals, including HDR, HFR (120fps) and 3D.

The displays are designed to be flexible, long-lasting and easy-to-install. Each display is comprised of modular, seamless and bezel-free tiles that can scale to accommodate a range of sizes, layouts and resolutions. Due to the display's light weight and streamlined design, it can be installed in various configurations including wall-mounted or in a curved arrangement.

"Sony has been creating unforgettable images and engaging experiences that empower and stimulate creators' curiosity for over 60 years," said Theresa Alesso, Pro Division President, Sony Electronics. "As we continually strive to get closer to our customers and solve their challenges, we've implemented the features and benefits that they value most in a direct view microLED display. The ease of installation, accessibility, flexibility and a lower total cost of ownership can further expand spatial expression– all with the outstanding picture quality proven by the original Crystal LED."

The Crystal LED C-series provides high contrast of 1,000,000:1. This series features a deep black coating optimized for a range of applications including use in corporate showrooms, lobbies, and customer experience centers, among others.

The Crystal LED B-series offers high brightness (1,800 cd/m2 1) ideal for bright environments while still showcasing astonishingly realistic images with a wide color gamut. This series has an anti-reflection coating with a matte finish that is especially ideal for creators, designers and production applications including virtual sets and studio backdrops. B-series was developed in collaboration with Sony Pictures Entertainment to reflect the creator's needs.

Due to lower power consumption and convenient, user-friendly front accessibility, the new displays can provide a reduced total cost of ownership including maintenance, after purchase. In addition, the Crystal LED C- and B-series are both fanless, ensuring quiet operation and feature a 100-240V AC power supply, providing customers with enhanced usability.

Crystal LED C-series and B-series are planned to be available in the summer. For more information about these new displays or Sony's lineup of large display solutions, please visit pro.sony. The video related to these new displays will be introduced at CES 2021 and Sony Square on January 11 at 5:00 PM/ET.

The global news network AVING News has dispatched reporters to CES for 15 consecutive years since 2006, reporting the most number of news globally. After exhibition, it will hold CES 2021 Review Conference to share insight on CES at the end of January.

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This article is a summary of the press release.

-> Go to CES 2021 Smart Seoul special page

Global News Network 'AVING'
by Dong Hee Choi (www.aving.net)

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