■ Kakao Makers surpassed KRW 300 billion in cumulative transactions
after four years and nine months of launching the service
■ Developed into a trusted platform by providing sales channels,
marketing support, and fantastic curation for small and medium brands in Korea
Leapt to a platform that practices eco-friendliness across products and
On November 30, Kakao Commerce (CEO Hong Eun-taek) announced that the order-based production platform Kakao Makers hit the accumulated transaction of 300 billion won as of November in four years and nine months since the launch of the service.
In April 2019, Kakao Makers hit 100 billion won in cumulative sales and achieved a cumulative transaction amount of 300 billion won in one year and seven months.
Makers was first introduced in February 2016, and it changed the manufacturing
paradigm of mass production and mass consumption by reducing inventory through
the order-based manufacturing method, and to solve the inconveniences consumers
experience in everyday life by using idea products. It then merged with Kakao Commerce
in December 2019, and it is continuing to grow by solidifying the order-based
production business model.
growth of Kakao Makers seems to be due to the fact that it is gaining trust
from sellers and consumers through ▲providing sales channels for domestic small
and medium-sized brands ▲outstanding product sourcing ▲curation services that
convey the value of products and brands.
Makers has sold about 10.09 million products by providing production
opportunities to 3,100 manufacturers and creators since the start of business
until November of this year. It is providing the platform and marketing support
to make connections between the customers and SMEs in Korea that have good
products but are having difficulty in finding sales channels.
great example is the Vitamin Shower Filter from H201, which has become a steady
seller of Kakao Makers. It has sold 210,000 units from 2017 to the present,
with a total sales of 4.2 billion won. Also, Rico Kitchen, the seller of
homemade grilled sandwiches, had a 400% increase in sales from July to November
compared to the first half of this year since entering the platform in June
2020. The new menu launched last October surpassed 10,000 pieces in just one
also gained customers' trust through outstanding product sourcing and curation.
Kakao Makers is discovering products that can solve the inconvenience of life
that previous products have not solved, or products that can discover
individual tastes, and presenting them to consumers.
when the products are not listed in simple order when introducing the products.
Focusing on how to solve the inconveniences of existing products as well as
detailed explanations, the good points of the products are emphasized even more
by combining the efforts of manufacturers and creators and the value of the
Thanks to this curation method, the average purchase satisfaction of the customers is about 90%. By November 2020, about 1.47 million people ordered the products, and the order success rate was 99%, making it a loyal platform.
Makers is advancing to an eco-friendly platform through its own PB brand Makers
Prime. By showcasing the products like jeans made with less water and packages
made with eco-friendly materials that took the effect on the environment in the
entire process of materials-production-delivery (packaging)-usage (upcycling)
into account, it is transforming into the brand that practices the
eco-friendliness in an active way.
future, Kakao Makers plans to lead the creation of an eco-friendly commerce
ecosystem by expanding the lineup of eco-friendly products.
company staff of Kakao Makers said, "We successfully established the
order-based production business model that was not common at the time of
launching Kakao Makers, and at the same time, through the trust of our partners
and customers, we have made the meaningful cumulative transaction amount of 300
billion won. We will help the brands that make good products and develop the
platform that considers eco-friendliness throughout the product and service."