- The main banner of Zalo Shop Korea
Pavilion posted by an exclusive contract with Vietnam messenger Zalo
- To be serviced in Indonesia and
Cambodia first, and then to Russia, Africa, and India
With the increasing popularity of K-culture and K-beauty in the
global market, many companies are seeking to expand overseas. However, very few
companies successfully enter overseas markets. There may be many reasons, but
the biggest problem is the lack of information and marketing for overseas
markets. Vietmate CEO Shin Deok-hwa said, "We started this business to
lower the barriers to entry into overseas markets and support the marketing
that meets the local circumstances. With our system, you will at least have no
difficulties in exporting your products to the Vietnam and ASEAN markets because
of the export procedures and marketing."
Founded in 2017, Vietmate is an IT-based trading platform
company that supports overseas market development for all Vietnamese-related
companies, and is helping domestic companies enter the market through mobile,
online, and offline channels. It is also providing a system that allows
products to be delivered overseas directly from Korea. The company's biggest
strength is that it is able to support K-beauty in all directions as it has
800,000 data of B2B official buyers related to cosmetics.
Shin advised, "Vietnam is a country that is long
geographical length, 2,000 km long from north to south divided into 63
administrative districts. In Vietnam, most payments are made by cash, not
credit cards, and the payment is often made after the customer receives it and
is happy with it. This is why the companies should choose an intermediate
channel that can safely make payments safely and quickly."
Currently, with an exclusive contract, Vietmate is running the
Zalo Shop Korean Pavilion in the e-commerce platform of Zalo, a national
messenger (100 million subscribers) of Vietnam. With this, the marketing effect
can be maximized by exposing the brands of Korean companies. It is also
supporting the online sales of Korean companies with Shopee and Sendo, the top
companies in Vietnam's online e-commerce shops.
For a more stable entry into the local market, marketing support
through mobile and online as well as offline is important. For this reason,
Vietmate has discovered offline channels with mobile and online, and connected
to customers. It even provides customer service (CS). It is supporting offline
sales of Korean companies with an exclusive contract with Medicare, the number
one offline distribution company and SPA Association, the number three
distribution offline market in Vietnam.
Viet Mate is the only
Korean company that has a vendor contract with the Vietnam SPA Association
(South) to store Medicare's consumer products, and its SPA agents are made up
of about 20,000 agents across Vietnam. "Our primary service targets are major
B2B manufacturing companies in the consumer goods industry (cosmetics, food,
fashion, and home appliances), and our secondary service targets are shopping
mall openers and sellers in Korea, and sellers who wish to enter overseas,"
explains Shin. "It is our job to support them so that they can enter overseas
markets more easily."
Meanwhile, Vietmate is providing a One-Cycle System service that covers mobile, online, and offline for companies that want to enter the local market in Vietnam as well as Indonesia and Cambodia. It is providing branding and sales support services for Korean companies through the Cambodia localization O2O strategy. In Indonesia, it is providing the CBT (reverse direct purchase from Korea) business with Ralali Group as the first Korean company.
The company has built business partnerships in the ASEAN region for the past three years. Shin said, "Based on this experience, we will attract Korean pavilions to the Russian, African, and Indian markets from next year and conclude negotiations with top e-commerce companies for CBT. The only thing the customers need to do is to be prepared to enter the overseas markets they want with our services with reduced costs, increased efficiency, and quick expansion."
About Pangyo, Shin said, "It has a great advantage in that companies with IT-based technology are gathered to give each other growth engines and create new opportunities in this close network. I am learning passion and persistence, and I am getting a lot of help through the network."