AVING News interviewed Choi Sang-ho, the CEO of Allfin, which participated in the MIK HOT SPOT (Made in Korea Online Exhibition) Seoul Food Startup Center.
Please introduce your company briefly.
Hi. This is Choi Sang-ho Choi, CEO of
Allfin. We are curating the nutrition for pets based on a variety of
information, including the pet's skin and fur, microbes in the intestines, and
The food is basically divided into the type
of meat according to the pet's preference. There are six types of meat: chicken,
duck, lamb, beef, pork, and tuna. And according to the pet's health, the
nutrition is balanced with minerals.
First, dogs receive the meal plan according
to the result of health checkup, adding or subtracting the ingredients, with
the consideration of allergy and preference of dogs.
What are your future plans?
Currently, we are planning to make
freeze-dried products for supplying food domestically and overseas. The part
currently preparing for export is the local kitchen. It is a system which we
provide customized food produced locally to local hospitals directly by
partnering with local hospitals. We are continuously developing programs in
partnership with domestic hospitals to continue the business model within the
Any last words you would like to say?
We are exploring business models for the
health of pets and the happiness of petwoners. The collected data can be used
as clinical information data to study human health as well. We are developing
technology for the health of pets and people.
Seoul Food Startup Center, which
participated in MIK HOT SPOT (Made in Korea Online Exhibition) is providing
support to the agri-food-related companies come up with innovative ideas and
new products. It is supporting food processing technology, licensing, patents,
design, and promotional marketing so that agricultural products can be reborn
as high-value products. Various startup support services such as ▴Startup training
▴Mentoring ▴Consulting ▴Investment connection are
The official of the center said, "We
are fostering start-up agri-food companies to help develop new competitive
products. This is going to lead to the exports of Korea's excellent agri-food
and create more jobs, becoming a new growth engine for Seoul."
The global news network AVING News has
begun holding the MIK HOT SPOT (Made in Korea Online Exhibition) to help small
and medium-sized companies enter the market and attract investment 365 days a
year. AVING News has been running online exhibitions since 2005 and had 975
online exhibitions so far. Its YouTube online exhibition has placed itself as
Korea's largest online exhibition hall that opens with 19,000 videos (booths)
with more than 800,000 visits per month which means more than 10 million visits
The MIK HOT SPOT online exhibition is
scheduled to be held regularly according to the field, target market, and
participating institutions, and it will be presented as a new type of online
business by transforming the know-hows and values of the participating
companies according to the trend. Companies that want to participate can apply
and apply through the marketing support projects from supporting institutions
in the local governments. Refer to the institutions for more information.