Mugunghwa Food Research Institute is the company that processes morning glory. AVING News interviewed Kim Mi-jeong, the CEO of Mugunghwa Food Research Institute, which participated in the MIK HOT SPOT (Made in Korea Online Exhibition) Seoul Food Startup Center.
Please introduce your company briefly.
Morning glory is a flower with a long
history of close feelings, from the Three States Period to the Joseon Dynasty. It
was also written in the history books as the edible ingredients in forms of tea
and flower pancake, and all of its parts from the flower to roots were used for
medicine as a medicinal ingredient. Since I have never thought of eating
morning glory, many questions about whether I can really eat morning glory and
how it tastes like came to my mind.
So I got morning glory myself and tested
and tried it for tasting. It tasted sweet and the color was very pretty. The
more I studied, the more I learned that morning glory was a really good edible
ingredient and a plant of high historical value. I thought bad for this
ingredient not being used as food. So, I started with the mind to process
morning glory and notify to as many people as possible.
Mugunghwa Food Research Institute continues
to research and endeavor today so that we can enjoy the beauty and hidden
values of morning glory, the national flower, in our daily lives.
Please describe the products.
Mugunghwa Food Research Institutes's blend
tea "Mugunghwada_Korea's Soft Light" used the white sandalwood, pink
sandalwood, and blue sandalwood morning glories by types, and used them as
Morning glory has a subtle sweet taste and
beautiful color, but its properties weaken when dried and processed. To
reproduce the scent of morning glory, we used domestic fruits and herbs to
improve the taste, color and taste. It is also caffeine-free and made into tea
bags for convenience.
Most leaf teas (tea made from leaves)
contain a small amount of caffeine. So, I don't think people who are
caffeine-intolerant can enjoy drinking it comfortably. However, the morning
glory tea is made without caffeine, artificial additives or coloring, or
preservatives. So, we focus on making pure Korean food that anyone can drink
safely and healthily. The other is that all the stamen are removed by hands to
prevent allergies. Because it is a flower tea that may cause flower allergy,
you should remove the stamen. You should do this to make it into a beverage
that everyone can enjoy.
How can we enjoy Mugunghwada?
If you brew the tea for three to five
minutes in hot water over 90 degrees, you can feel the deep and subtle flavor
of Mugunghwada. Or, if you put the Mugunghwada tea bag in 500ml of mineral
water and let it brew for more than an hour, you can enjoy clean and pure
taste. If you brew the Mugunghwada tea bag in cider or carbonated water for
more than an hour, you will get a different Mugunghwada.
What are your plans for the future?
The goal of the Mugunghwa Food Research
Institute is to make Mugunghwa a pure Korean food that anyone can safely enjoy.
The first step was the flower tea Mugunghwada. So, I'm thinking about how to
make ade, vin chaud, sangria, and iced tea that can be made by using
Mugunghwada. Furthermore, we plan to release more types of Mugunghwa's food
products beyond tea with various food products such as Mugunghwa chocolate
balls and Mugunghwa traditional liquor.
Mugunghwa Choco Protein Ball soon to be
released is a snack that anyone can easily enjoy with tea. It does not contain
carbohydrates, and contains maltitol, a sugar substitute, so you can enjoy it
healthily, and you can enjoy a crispy texture with the whey protein balls.
What are your export plans?
Since agricultural products in Korea are
attracting global attention, the belief that food good for health is beneficial
for immunity along with Korean wave is spreading. We are planning to expand the
domestic tea market with Korea's only morning glory tea and beverages made with
Korea's flower morning glory, and spread this trend worldwide. Not only this,
we are going to research the features of morning glory and develop and launch a
variety of health-oriented premium products.
Any last words you would like to say?
It is a pity that there are many
unfavorable perceptions about the national flower of Korea, morning glory. I
hope that many people can get closer to morning glory in their lives. Mugunghwa
Food Research Institute starts from re-implementing and creating the morning
glory food culture that our ancestors have struggled to protect. We will study
morning glory and add it to our daily life until the day when the Garden of
Seoul Food Startup Center, which
participated in MIK HOT SPOT (Made in Korea Online Exhibition) is providing
support to the agri-food-related companies come up with innovative ideas and
new products. It is supporting food processing technology, licensing, patents,
design, and promotional marketing so that agricultural products can be reborn
as high-value products. Various startup support services such as ▴Startup training
▴Mentoring ▴Consulting ▴Investment connection are
The official of the center said,"We
are fostering start-up agri-food companies to help develop new competitive
products. This is going to lead to the exports of Korea's excellent agri-food
and create more jobs, becoming a new growth engine for Seoul."
The global news network AVING News has
begun holding the MIK HOT SPOT (Made in Korea Online Exhibition) to help small
and medium-sized companies enter the market and attract investment 365 days a
year. AVING News has been running online exhibitions since 2005 and had 975
online exhibitions so far. Its YouTube online exhibition has placed itself as
Korea's largest online exhibition hall that opens with 19,000 videos (booths)
with more than 800,000 visits per month which means more than 10 million visits
The MIK HOT SPOT online exhibition is
scheduled to be held regularly according to the field, target market, and
participating institutions, and it will be presented as a new type of online
business by transforming the know-hows and values of the participating
companies according to the trend. Companies that want to participate can apply
and apply through the marketing support projects from supporting institutions
in the local governments. Refer to the institutions for more information.