[MIK HOT SPOT_Seoul Food Startup Center] Delis boasts its convenient and delicious broth
[ Jane Lee 2020-08-14 ]  
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Delis developed its broth products by years of experience. AVING News interviewed Kim Hee-gon, the CEO of Delis, which participated in the MIK HOT SPOT (Made in Korea Online Exhibition) Seoul Food Startup Center.

Please introduce your company briefly.

Hi. My name is Kim Hee-gon, the CEO of Delis Corporation. Our company is doing business with the belief of making healthy broth. Currently, we are producing and selling three types of dashi packs and four types of solid broth.

Please describe the features of the products.

Our main product is solid broth. To make solid broth, we mix extract and powder to natural ingredients and boil it once like making the actual broth. We then freeze-dry the boiled broth, and that's how our product is finally made. Unlike existing products, our product does not generate any food waste.

You can think of it as a broth product that dissolves in cold or hot water within one minute. When you go camping and make bean sprout soup, and feel like something is missing from the soup, you can use our product. Our products help make a base when cooking soup, so you can think of it as a product that brings out the taste of bean sprout soup.

I've worked in the restaurant for about six years, developed and tested menus, and served them to customers. By doing this, I've learned a lot about what kind of taste customers like. A lot of such know-hows is incorporated in product development as well.

What are your plans for the future?

What we are thinking of currently is that we have four basic types of broth, anchovies, mushrooms, shrimp, and vegetables. But, we do not have names for them that show special characteristics. So, we are going to change the names.

The shrimp broth will be changed to seafood broth. The mushroom broth will be changed to beef mushroom broth. And, we will add chicken broth for overseas export. There will be five types, anchovies, beef mushroom, seafood, vegetables, and chicken broth.

Products containing beef or pork ingredients cannot be exported to the US. So, I am thinking of exporting four types of broths, anchovies, seafood, vegetable, and chicken, excluding beef and mushrooms to the US.

Any last comments?

I hope that people who use our products can save time in making broth with convenience, and bring a small sense of happiness with the time saved.

Seoul Food Startup Center, which participated in MIK HOT SPOT (Made in Korea Online Exhibition) is providing support to the agri-food-related companies come up with innovative ideas and new products. It is supporting food processing technology, licensing, patents, design, and promotional marketing so that agricultural products can be reborn as high-value products. Various startup support services such as ▴Startup training ▴Mentoring ▴Consulting ▴Investment connection are prepared.

The official of the center said, "We are fostering start-up agri-food companies to help develop new competitive products. This is going to lead to the exports of Korea's excellent agri-food and create more jobs, becoming a new growth engine for Seoul."

The global news network AVING News has begun holding the MIK HOT SPOT (Made in Korea Online Exhibition) to help small and medium-sized companies enter the market and attract investment 365 days a year. AVING News has been running online exhibitions since 2005 and had 975 online exhibitions so far. Its YouTube online exhibition has placed itself as Korea's largest online exhibition hall that opens with 19,000 videos (booths) with more than 800,000 visits per month which means more than 10 million visits per year. The MIK HOT SPOT online exhibition is scheduled to be held regularly according to the field, target market, and participating institutions, and it will be presented as a new type of online business by transforming the know-hows and values of the participating companies according to the trend. Companies that want to participate can apply and apply through the marketing support projects from supporting institutions in the local governments. Refer to the institutions for more information.

→ Go to MIK Hot Spot (Made in Korea Online Exhibition) special page

→ Go to MIK Hot Spot (Made in Korea Online Exhibition) information page

Global News Network 'AVING'
by Jane Lee (www.aving.net)

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