Delis developed its broth products by years of experience. AVING News interviewed Kim Hee-gon, the CEO of Delis, which participated in the MIK HOT SPOT (Made in Korea Online Exhibition) Seoul Food Startup Center.
Please introduce your company briefly.
Hi. My name is Kim Hee-gon, the CEO of
Delis Corporation. Our company is doing business with the belief of making
healthy broth. Currently, we are producing and selling three types of dashi
packs and four types of solid broth.
Please describe the features of the products.
Our main product is solid broth. To make
solid broth, we mix extract and powder to natural ingredients and boil it once
like making the actual broth. We then freeze-dry the boiled broth, and that's
how our product is finally made. Unlike existing products, our product does not
generate any food waste.
You can think of it as a broth product that dissolves in cold or hot water within one minute. When you go camping and make bean sprout soup, and feel like something is missing from the soup, you can use our product. Our products help make a base when cooking soup, so you can think of it as a product that brings out the taste of bean sprout soup.
I've worked in the restaurant for about six years, developed and tested menus, and served them to customers. By doing this, I've learned a lot about what kind of taste customers like. A lot of such know-hows is incorporated in product development as well.
What are your plans for the future?
What we are thinking of currently is that
we have four basic types of broth, anchovies, mushrooms, shrimp, and
vegetables. But, we do not have names for them that show special
characteristics. So, we are going to change the names.
The shrimp broth will be changed to seafood broth. The mushroom broth will be changed to beef mushroom broth. And, we will add chicken broth for overseas export. There will be five types, anchovies, beef mushroom, seafood, vegetables, and chicken broth.
Products containing beef or pork ingredients cannot be exported to the US. So, I am thinking of exporting four types of broths, anchovies, seafood, vegetable, and chicken, excluding beef and mushrooms to the US.
Any last comments?
I hope that people who use our products can
save time in making broth with convenience, and bring a small sense of
happiness with the time saved.
Seoul Food Startup Center, which
participated in MIK HOT SPOT (Made in Korea Online Exhibition) is providing
support to the agri-food-related companies come up with innovative ideas and
new products. It is supporting food processing technology, licensing, patents,
design, and promotional marketing so that agricultural products can be reborn
as high-value products. Various startup support services such as ▴Startup training
▴Mentoring ▴Consulting ▴Investment connection are
The official of the center said, "We
are fostering start-up agri-food companies to help develop new competitive
products. This is going to lead to the exports of Korea's excellent agri-food
and create more jobs, becoming a new growth engine for Seoul."
The global news network AVING News has
begun holding the MIK HOT SPOT (Made in Korea Online Exhibition) to help small
and medium-sized companies enter the market and attract investment 365 days a
year. AVING News has been running online exhibitions since 2005 and had 975
online exhibitions so far. Its YouTube online exhibition has placed itself as
Korea's largest online exhibition hall that opens with 19,000 videos (booths)
with more than 800,000 visits per month which means more than 10 million visits
The MIK HOT SPOT online exhibition is scheduled to
be held regularly according to the field, target market, and participating
institutions, and it will be presented as a new type of online business by
transforming the know-hows and values of the participating companies according
to the trend. Companies that want to participate can apply and apply through
the marketing support projects from supporting institutions in the local
governments. Refer to the institutions for more information.