Choo Se-eun, the CEO of Lauren Choo
Company, liked dessert ever since she can remember, and now, she is putting her
heart and soul in making the dessert that are healthy and tasty in her own company.
AVING News interviewed Choo Se-eun, the CEO of Lauren Choo Company, which
participated in the MIK HOT SPOT (Made in Korea Online Exhibition) Seoul Food
Please introduce your company briefly.
Hi. This is Choo Se-eun, the CEO of Lauren Choo
Company. We are developing delicious desserts in our company. We are a food
startup that makes food that are tastier and healthier by using good
ingredients and special formula for our customers to enjoy.
I started the business because I liked
dessert so much since I was a young kid. But, desserts are often high in
calories and many people think that it's not good for the body. But, the health
supplement food are not that tasty, so it's hard to eat that. So, I thought
that if there was a product that combines the features of these two types of
products, we can have healthy dessert. So, I started the business and developed
the products on my own.
Please describe the main products.
I will tell you about the chewing nut
enzyme chocolate. One day, while I was watching TV, I found out that students
in Noryangjin often visit the pharmacy because they have a problem in
digestion. I also have a lot of friends who are studying for exams, and I had
heard about the enzymes that digest well at that time. I thought it would be
good to combine it with chocolate. Because when you study, there comes a time
when you need a sugar rush. So, I thought it would be nice if there was dark
chocolate that could be digested well and replenish the sugar, and I succeeded
in developing it and launched the chewing nut enzyme chocolate. When you eat
one or two pieces of chocolate in place of digestive medicine, you can
replenish sugar and the digestive enzymes in the chocolate can break down what
you ate, making your stomach very comfortable. So, it is a product that I would
like to recommend to students and office workers.
What are your plans for the future?
It is good to discover and export good
products from Korea, but I think it would be better to put good ingredients and
special formula from Korea into products that foreigners are familiar with and
export them back to them. This is our product developing strategy, and our
final destination is to first launch the immune-related products we will be
releasing in Amazon, run promotional marketing in Korea, and finally export
them. I think this can be done.
Any last comments?
When I was young, my parents would tell me
that good medicine is bitter, but I want my customers to break that old belief.
I am very peculiar about taste, and I thought my preference will play a crucial
role in making the products. I think I can make the products that can be made
by combining good ingredients and great taste.
Seoul Food Startup Center, which
participated in MIK HOT SPOT (Made in Korea Online Exhibition) is providing
support to the agri-food-related companies come up with innovative ideas and
new products. It is supporting food processing technology, licensing, patents,
design, and promotional marketing so that agricultural products can be reborn
as high-value products. Various startup support services such as ▴Startup training
▴Mentoring ▴Consulting ▴Investment connection are
The official of the center said, "We are
fostering start-up agri-food companies to help develop new competitive
products. This is going to lead to the exports of Korea's excellent agri-food
and create more jobs, becoming a new growth engine for Seoul."
The global news network AVING News has
begun holding the MIK HOT SPOT (Made in Korea Online Exhibition) to help small
and medium-sized companies enter the market and attract investment 365 days a
year' AVING News has been running online exhibitions since 2005 and had 975
online exhibitions so far. Its YouTube online exhibition has placed itself as
Korea's largest online exhibition hall that opens with 19,000 videos (booths)
with more than 800,000 visits per month which means more than 10 million visits
The MIK HOT SPOT online exhibition is
scheduled to be held regularly according to the field, target market, and
participating institutions, and it will be presented as a new type of online
business by transforming the know-hows and values of the participating
companies according to the trend. Companies that want to participate can apply
and apply through the marketing support projects from supporting institutions
in the local governments. Refer to the institutions for more information.