Han Chae-won, CEO of Chobless, lost 30kg by drinking fermented vinegar. She has fallen in love with it since then, and now, she has developed the solid-type fermented vinegar Lia-ping. AVING News interviewed Ha Chae-won, the CEO of Chobless, which participated in the MIK HOT SPOT (Made in Korea Online Exhibition) Seoul Food Startup Center.
Please introduce your company briefly.
Chobless is the food tech startup
established in 2018, and first developed fermented vinegar in solid form. I had
fermented vinegar that my father made and succeeded in losing 30kg, and fell in
love with fermented vinegar. However, despite its good health benefits,
fermented vinegar is hard to be popularized because it is not easy to eat and
does not taste good. So I developed Lia-pong. I removed the discomfort of
fermented vinegar, and made it into solid form that was convenient to carry and
distribute, so you can have it anytime and anywhere. We have received attention
from the people who are on diet and interested in inner beauty, and have been
What are the major features of the products?
The name Lia-pong has the meaning of
vinegar that benefits my body. The benefits of fermented vinegar is that it has
preserved the good things and removed the bad things. We have manufactured it
as health functional food by adding health supplementary ingredients. Fermented
vinegar has very good health benefits like weight control, postpartum
management, and fatigue recovery, and helps digestion and bowel movement. It is
also a good antioxidant. Lia-pong fermented vinegar comes in three types, Diet
Lia-pong for losing weight, Detox Lia-pong to help bowel movement, and Daily
Lia-pong for relieving fatigue.
Diet Lia-pong contains garcinia, which
helps you lose weight, with the taste of fresh lemon citron, making it easy for
people to enjoy. Detox Liapong was especially developed to address the need for
bowel movements to help the women suffering from constipation while they are on
a diet. It contains indigestible dextrin, which can solve the problem of
For those who do not wish to go on a diet
or do not have constipation, and young children, Daily Lia-pong, is a vinegar
that tastes like muscat, and it can be drunk like a regular beverage. We have
removed the unpleasant acidity that comes with vinegar, and left only
convenience and freshness. Please try it.
Do you have any countries in your mind for export?
The first countries we have in mind to
export are Southeast Asian countries. Previously, we have exported 23,000
dollars to Southeast Asia and China. I am interested in Korean Wave and K FOOD,
so I would like to contribute to promoting the fermentation culture of Korea
with premium products. We are working with the GTEP project group from a
foreign language university to enter the overseas market in full force, and we
are planning to start full-scale overseas marketing from the second half of the
What are your plans for the future?
We are planning to soon launch Lia Super
Meal in spoon-fed form, removing the disadvantage of conventional substitute
meals, and containing plenty of protein and other nutrition. It is a
low-carbohydrate, high-protein product, and you can eat it without adding milk
or water. By combining this product and our Lia-pong, we would like to propose
a healthy meal to consumers who want inner beauty and diet. In the second half
of the year after launching in Korea, we are seeking exports targeting
overseas, and in the future, we want to become a company that helps solve the
problem of nutritional imbalances by establishing a personalized nutrition
platform in the future.
Seoul Food Startup Center, which
participated in MIK HOT SPOT (Made in Korea Online Exhibition) is providing
support to the agri-food-related companies come up with innovative ideas and
new products. It is supporting food processing technology, licensing, patents,
design, and promotional marketing so that agricultural products can be reborn
as high-value products. Various startup support services such as ▴Startup training
▴Mentoring ▴Consulting ▴Investment connection are
The official of the center said, "We are
fostering start-up agri-food companies to help develop new competitive
products. This is going to lead to the exports of Korea's excellent agri-food
and create more jobs, becoming a new growth engine for Seoul."
The global news network AVING News has
begun holding the MIK HOT SPOT (Made in Korea Online Exhibition) to help small
and medium-sized companies enter the market and attract investment 365 days a
year' AVING News has been running online exhibitions since 2005 and had 975
online exhibitions so far. Its YouTube online exhibition has placed itself as
Korea's largest online exhibition hall that opens with 19,000 videos (booths)
with more than 800,000 visits per month which means more than 10 million visits
The MIK HOT SPOT online exhibition is
scheduled to be held regularly according to the field, target market, and
participating institutions, and it will be presented as a new type of online
business by transforming the know-hows and values of the participating
companies according to the trend. Companies that want to participate can apply
and apply through the marketing support projects from supporting institutions
in the local governments. Refer to the institutions for more information.