To provide useful help to the textile and
fashion companies in Korea and overseas experiencing reduced marketing and
sourcing opportunities due to COVID-19, Korea Federation of Textile Industries
(KOFOTI, Chairman Seong Ki-hak) is holding Preview in SEOUL (PIS) 2020, Korea's
textile trade exhibition in O2O (Online to Offline) format.
In its 21st session, PIS will be held in
COEX (Hall A and B1) for three days from Sep. 7 to 9, and considering that it
is difficult for overseas buyers to make physical visit to the show, online
exhibition (e-Preview in SEOUL) will also be held.
e-Preview in SEOUL can be found on the PIS
website. It consists of 3D concept diagram, 3D trend forum hall, marketplace,
and live streaming.
In line with the main theme Susnovation (sustainability
+ innovation), 3D Trend Forum Hall will be introduced in four themes
(Vegannovation, Denovation, Renovation, Trans`novation). Also, by using 3D
virtual clothing experts, 3D virtual clothing will be displayed in videos and
Marketplace will provide detailed
information of the main products of exhibitors with photos and videos, and Live
Streaming will deliver the vividity of offline exhibition halls with sketches
of exhibition halls and interviews with exhibitors and buyers.
KOFOTI actively supports untact
consultation between exhibitors and buyers. By strengthening the search
function in e-Preview in SEOUL, buyers can browse products of interest and
apply for video consultation. In addition, we plan to recruit companies from
exhibitors who wish to to have representatives will have marketing specialists
to present their companies and products.
In addition, diversified digital contents
like SNS promotion by influencers and V-commerce by cooperation with famous
online platforms will be the standard for exhibition marketing activities that
can overcome physical and temporal limitations in the post-COVID era. .
In PIS 2020, about 550 booths from 330
companies will participate to showcase the latest innovative technologies and
products like new yarns, eco-friendly and functional materials, sub materials,
DTP, fashion and lifestyle.
In the situation where most of global
textile and fashion trade shows have either been canceled or postponed this
year due to the COVID pandemic, PIS 2020 is expected to provide new business
opportunities for exhibitors and broad sourcing options for buyers.
(Photo description: PIS 2019 20th anniversary video)
(Photo description: PIS 2020 [21/22FW General Trend Online Seminar/Trend in Korea] - 1.Vegan 'Novation)
(Photo description: PIS 2020 [21/22FW General Trend Online Seminar/Trend in Korea] - 2.De 'Novation)
(Photo description: PIS 2020 [21/22FW General Trend Online Seminar/Trend in Korea] - 3.Re 'Novation)
(Photo description: PIS 2020 [21/22FW General Trend Online Seminar/Trend in Korea] - 4.Trance 'Novation)