The Toy Insider, one of the toy industry's most influential organizations and a trusted go-to resource for parents and gift-givers, will host their first-ever Sweet Suite@Home, the ultimate virtual toy party where members of the media and digital influencers are invited to remotely discover the hottest new toys from more than 50 toy companies.
For the past decade, Sweet Suite has gathered New York City-based press for the BIGGEST Night of Play, showing off the hottest toys and play trends in advance of the holiday season. As social distancing measures limit in-person interaction and events, Sweet Suite @ Home will feature an interactive virtual party environment and give attendees the full Sweet Suite experience, no matter where they live.
Guests are encouraged to let their "kid at heart" out to play as they explore an interactive 360-degree show floor, watch live toy demos and exclusive never-before-seen product reveals, meet with brands, participate in special events and contests, and learn from the experts about toy trends and the state of the toy industry. The event will also feature fun games and activities so that kids who are stuck at home with their parents can join in on the fun, including storytime, scavenger hunts, trivia and more!
"These difficult times have us craving more human connection and fun than ever. Just because it's not the summer we envisioned doesn't mean that we need to put playtime on pause," said Marissa DiBartolo, Editor-in-Chief, The Toy Insider. "We can't wait to bring the latest and greatest toys straight to your screen to help you get a head start on holiday gift guides or give you a much-needed pick-me-up this summer. We're thrilled to party with everyone from coast to coast this year!"