Korea's largest and only general liquor
trade show Seoul International Wines & Spirits Expo 2020 was held at COEX
in Samseong-dong, Seoul on June 12, concurrently with Seoul International Wine
Expo, The Beer Expo Seoul, and World Traditional Alcoholic Beverage Festival.
The organizer KIECO (Korea International
Exhibition) said, "This year, all industries are experiencing more difficulties
than ever before due to the outbreak of COVID-19. The liquor industry is also
in a very difficult situation with the sales hitting rock bottom due to social
distancing that caused a drastic reduction of meetings and dinners." He
continued, "For the new liquor companies that are struggling in finding
sales channels, SIWS 2020 held just once this year will be the only opportunity
for business that can help them."
He added, "Also in this year, we will
prepare various side events such as the 2020 Hwayo Cocktail Championship,
Homebrewing Championship, Korean liquor seminar, wine seminar, and beer
seminar. We are giving out gifts at the and also first-come-first-served
For the safety of the visitors and
exhibitors from COVID-19, Seoul International Wines & Spirits Expo 2020 is
using the thermal imaging cameras at all entrances of COEX and disinfecting the
site twice a day. Strict quarantine activities by filling out health
questionnaires, and temperature checks with thermal cameras and thermometers
are being performed for all individuals entering the exhibition.