New attempt to promote Korean companies to domestic and foreign markets in post-coronavirus era!
On Apr. 21, the Ministry of Food and Drug
Safety and the Ministry of Health and Welfare announced at the National Council
that they enacted the enactment of the Enforcement Decree of the Medical Device
Industry Fostering and Innovative Medical Device Supporting Act. The
enforcement decree is to take effect on May 1. It is expected to be a starting
point for accelerating the development and commercialization of innovative
products in Korea's medical device industry, and it will foster the medical
device industry and expand new treatment opportunities. It is meaningful in the
way that it accelerates the development and commercialization of innovative
products and industrial development at the present time when the medical device
companies are actively developing technologies and entering the global market.
For this, MIK HOT SPOT, the online
exhibition for investment and business expansion of the innovative companies in
KHIDI Health Industry Startup Innovation Center that will lead Korea, opened on
April 30. As the business through online is rapidly growing due to the
coronavirus issue, various attempts are being made to activate online business
and investment in preparation for non-face-to-face economic growth.
Online exhibitions are expected to become a
trend rather than countermeasures in the post-coronavirus era, and many company
supporting organizations including KOTRA, KITA, and KOSMES are making various
attempts to promote online exports.
AVING NEWS, Korea's only convention media
and online exhibition center by itself, began this project to help small and
medium-sized Korean companies to enter the domestic and foreign markets through
MIK Hot Spot (Made in Korea Online Exhibition) on its way to become the global
online hot spot.
The online exhibition consists of opening
the MIK ONLINE HOT SPOT exhibition, business introduction video for buyers and
investors, domestic and global promotion, target promotion for MIK HOT SPOT
network, and post-management after contacting the buyers and investors, open
for 365 days a year.
A total of six companies participated in
the MIK Hot Spot_KHIDI Health Industry Startup Innovation Center. △ Eye Bio
Korea △ Curigin △ Juvic △ BlueBeaker △ Forest Running Machine △ Prime Medi Lab
△ Eye Bio Korea
Eye Bio Korea is developing eye drop-type
macular degeneration treatment made with new peptide. The synthetic peptide
under development is a 7-mer size which is small in size and easy to
synthesize, making it outstanding in production. It has gone through prior
researched by synthesizing in the same injection-type that is currently out in
the market, and the effect of suppressing inflammation and angiogenesis has
Curigin is a gene therapy company based on
multi-target RNAi technology and anti-cancer virus platform with unique cancer
specificity, trying to reach more fundamental treatment of cancer and various
diseases. Also, 3S (smart/safe/speed) are Curigin's outstanding part. First,
cancer is expressed by a special gene, and there is a smart system that finds
these genes using big data and our own algorithm. Second, it is producing safe
anti-cancer viruses by mounting a cancer-specific promoter that does not work
on normal cells but only on cancer cells. Lastly, it can significantly reduce
the time from speedy development to production.
Juvic is developing a microneedle platform
that delivers drugs into the epidermis without tissue damage or pain by
supporting the drug on a microscopic structure that melts in the body. In
particular, it is possible to effectively deliver drugs in the body while
maintaining the activity of the drug through its own technology. Its
microneedle platform is attracting attention for medical applications.
BlueBeaker's Medical Illust refers to the
content created for effective communication of information in medicine and
biology. It is used in various places such as education, research, development,
and publicity through simple and intuitive visualization of complex and
difficult structures. BlueBeaker has a library of contents searched by researchers
such as organs, cells, and surgical instruments, finds and purchases
high-quality images created by professional artists or studios, and even
provides customized contents to save the time and effort from searching for the
right image. It also provides a 3D program to adjust the color, saturation,
direction, and size of the image.
△ Forest Running Machine
Forest Running Mate is a system that connects a smartphone, TV screen, and treadmill. When you run the application on your smartphone and select a course from the app, the selected course appears on the TV screen. And, when the user adjusts the speed on the treadmill, Forest Running Mate recognizes the speed adjustment and adjusts the speed of the video.
△ Prime Medi Lab
Prime Medi Lab's SmartWalking:SWM-V2 is an
advanced treadmill for safe aerobic exercise. It uses the state-of-the-art
sensors such as 3D spatial analysis, heart rate, SPO2 (oxygen saturation) in
real time in fast walking mode to protect joints to analyze the posture and
exercise load standard inspection system (bruce protocol) with AI to help the
users have safe and efficient exercise habit.
The products and services of the major
companies of KHIDI Health Industry Startup Innovation Center in the MIK Hot
Spot (Made in Korea Online Exhibition) will also be displayed in BIO KOREA
2020. Asia's biggest bio convention BIO KOREA 2020 co-organized by KHIDI and
Chungbuk Province and sponsored by MOHW will be open online due to the COVID-29
pandemic on May 18-23. Virtual exhibition halls, conference, and business
forums will be operated, and the companies will be promoting their
competitiveness. Also, with video meetings, businesses between overseas
speakers, buyers, and domestic and foreign participating companies will be
made. To date, more than 160 companies have applied for the virtual exhibition
booth at BIO KOREA 2020. Companies wishing to participate can apply through the
web page or email by Apr. 30.
AVING News has been running online
exhibitions since 2005 and had 975 online exhibitions so far. Its YouTube
online exhibition has placed itself as Korea's largest online exhibition hall
that opens 365 days a year with 19,000 videos (booths) with more than 800,000
visits per month which means more than 10 million visits per year.
Based on the accumulated online and offline
network, the MIK Hot Spot online exhibition is scheduled to be held weekly
according to the field, target market, and participating institutions, and it
will be presented as a new type of online business by transforming the
know-hows and values of the participating companies according to the trend.
Companies that want to participate can apply and apply through the marketing
support projects from supporting institutions in the local governments. Refer
to the institutions for more information.