[MIK Hot Spot_KHIDI] AnyAir develops personalized health mask Air Keeper Masks are customized these days!
[ Jane Lee 2020-04-23 ]  
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As mask use became common, customers' interest in masks is increasing. People are not just buying it, and they are comparing the features and designs as well. They are refusing to experience discomfort, and looking for better masks.

AnyAir participated in the MIK Hot Spot (Made in Korea Online Exhibition) KHIDI and introduced its personalized masks with high hopes of meeting buyers and investors.

Can you introduce your company?

Hi. We are making a personalized health mask Air Keeper with the facial scan technology.

How did you start this business?

Last year, there was so much fine dust. It felt like air was coming in from the side even when mask is on, it was not completely sealed, and the masks did not fit perfectly because there were only two sizes available. That's when I thought of the face scanner that was being used at dental hospitals while I was working there as a researcher, and I thought it would be good to use it to make personalized masks.

So, I first tried the nose wire part as a prototype, and found out that it fit the face better than I thought. I was even awarded the Excellence Prize at the Bio Korea Contest with this item, and became more confident in the item, so I founded the company.

What is the market status and size in Korea and overseas?

Until last year, the market for health care masks was 38.1 billion won in Korea, 5.3 billion yuan in China, and 28 billion yen in Japan. But this year, the market in Korea grew 103 percent, and the market in China is growing at least 10 percent every year. But this year, people around the world want masks because of COVID-19. I think the market size is the biggest ever.

What is the most outstanding competitiveness?

When the customer sends scan data to the head office, the head office designs the mask tailored to the individual and then requests the mask manufacturer, and delivers to the customer through a distribution and delivery company. We possess big data such as scan data of individual faces and information on mask making design.

We plan to market with dental and hospital equipment, and when it is time to replace the filter, it can be purchased again with just one click.

What is the market strategy?

Before COVID-19 started, our plan was to promote to countries with high concentration of fine dust. Qatar is a country with high concentration of fine dust due to geographic and climatic factors and high GDP, and we took a high interest in it. We had a plan to conduct marketing campaign by supplying the masks to the national delegation and cheering squad for the 2022 World Cup.

However, as COVID-19 became the worldwide issue, we will try to complete and distribute the product as soon as possible.

Performance and investment issues

In the short term, we will make the effort to raise government subsidies and funding. Within this year, we will complete the product and finalize on the packaging and distribution channel. And next year, we are aiming for 200 million won in sales.

Online marketing is taking more roles these days due to the COVID-19 issue. Since the limitation on the offline activities is applied to the companies as well as the investors and buyers, many are looking for company information online. In this day and age, online convention has transformed itself from being an alternative to the main trend. In particular, it is expected that the "video" that delivers company information will play the role of a company's "SFO (Store, Factory, Office)" at the final point of communication.

For this, the global news network AVING News has begun holding the MIK Hot Spot (Made in Korea Online Exhibition) to help small and medium-sized companies enter the market and attract investment on April 9, 365 days a year. Already, more than 90% of AVING's main subscribers are clients of companies, such as buyers, consumers, and investors who search for specific products and company information. AVING News contents are surely "SOF (Store, Office, Factory)" by itself, making it a very attractive exhibition hall in that sense.

AVING News has been running online exhibitions since 2005 and had 975 online exhibitions so far. Its YouTube online exhibition has placed itself as Korea's largest online exhibition hall that opens 365 days a year with 19,000 videos (booths) with more than 800,000 visits per month which means more than 10 million visits per year.

Based on the accumulated online and offline network, the MIK Hot Spot online exhibition is scheduled to be held regularly according to the field, target market, and participating institutions, and it will be presented as a new type of online business by transforming the know-hows and values of the participating companies according to the trend. Companies that want to participate can apply and apply through the marketing support projects from supporting institutions in the local governments. Refer to the institutions for more information.

The products and services of the major companies of KHIDI Health Industry Startup Innovation Center in the MIK Hot Spot (Made in Korea Online Exhibition) will also be displayed in BIO KOREA 2020. Asia's biggest bio convention BIO KOREA 2020 co-organized by KHIDI and Chungbuk Province and sponsored by MOHW will be open online due to the COVID-29 pandemic on May 18-23. Virtual exhibition halls, conferences, and business forums will be operated, and the companies will be promoting their competitiveness. Also, with video meetings, businesses between overseas speakers, buyers, and domestic and foreign participating companies will be made. To date, more than 160 companies have applied for the virtual exhibition booth at BIO KOREA 2020. Companies wishing to participate can apply through the web page or email by Apr. 30.

The global news network AVING News has begun holding the MIK Hot Spot (Made in Korea Online Exhibition) to help small and medium-sized companies enter the market and attract investment 365 days a year. AVING News has been running online exhibitions since 2005 and had 975 online exhibitions so far. Its YouTube online exhibition has placed itself as Korea's largest online exhibition hall that opens with 19,000 videos (booths) with more than 800,000 visits per month which means more than 10 million visits per year.

The MIK Hot Spot online exhibition is scheduled to be held regularly according to the field, target market, and participating institutions, and it will be presented as a new type of online business by transforming the know-hows and values of the participating companies according to the trend. Companies that want to participate can apply and apply through the marketing support projects from supporting institutions in the local governments. Refer to the institutions for more information.

→ Go to MIK Hot Spot (Made in Korea Online Exhibition) special page

→ Go to MIK Hot Spot (Made in Korea Online Exhibition) information page

Global News Network 'AVING'
by Jane Lee (www.aving.net)

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